|
COUNTS THROUGH 04/28/2025 |
|
|
3,800,000 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
315,000 |
AVERAGE MONTHLY HOTLINE |
+
$20.00/M
|
94,500,000 |
3 MONTH HOTLINE |
+
$10.00/M
|
1,890,000 |
6 MONTH HOTLINE |
+
$5.00/M
|
3,780,000 |
LAST 12 MONTHS |
|
|
For many, once their first child is born, they look forward to the day they become grandparents. Grandparents today are more frequently providing support to their grandchildren by caring for them when their own parents can’t. Illness, business travel, military service, or furthering their educations are just a few of the reasons grandparents are becoming the main care-givers. According to U.S.Census data there are close to 20 million households in America’s Heartland with Grandparents between the ages of 45 & 70 either Raising Grand –Kids or assisting the parents in a big way. Most grandparents perceive taking on a partial parental role late in life as a blessing and are grateful for the opportunity to form a deeper bond with their grandchild. These dedicated grandparents take pride in being involved with the social and educational up-bringing of their grand kids, by exposing them to various character building activities. Some of these activities include trips to the museums, petting zoos, summer camps, outdoor sporting events, as well as sitting down and taking the time to read with them and help them with their homework. This makes them great candidates for children’s apparel, children’s publications, and various other merchandise offers.
Suggested Usage:
-
Children's Apparel
-
Children's Publications
-
Credit Card Offers
-
General Merchandise
|
|
POPULARITY: |
99 |
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
MULTI SOURCED, DIRECT RESPONSE |
PRIVACY: |
CONFIRMED OPT-IN |
DMA?: |
YES - MEMBER |
STATUS: |
PREFERRED PROVIDER |
GEO: |
USA |
GENDER: |
80% FEMALE 20% MALE |
|
AGE OF CHILDREN |
$5.00/M |
ETHNICITY |
$10.00/M |
GENDER OF CHILD |
$5.00/M |
GENDER/SEX |
$5.00/M |
GEO SELECT |
$5.00/M |
INCOME SELECT |
$5.00/M |
MARITAL STATUS |
$5.00/M |
MEDIA |
|
MONTHLY HOTLINE |
$20.00/M |
PHONE NUMBER |
$20.00/M |
PRESENCE OF CHILDREN |
$5.00/M |
ADDRESSING |
KEY CODING |
$5.00/M |
EMAIL/FTP |
$50.00/F |
|