AMERICANA REVIEW - RAISING GRAND KIDS Mailing List

These dedicated grandparents take pride in being involved with the social and educational up-bringing of their grand kids, by exposing them to various character building activities.

SEGMENTS COUNTS THROUGH 04/28/2025
3,800,000 TOTAL UNIVERSE / BASE RATE $85.00/M
 315,000 AVERAGE MONTHLY HOTLINE     + $20.00/M
 94,500,000 3 MONTH HOTLINE     + $10.00/M
 1,890,000 6 MONTH HOTLINE     + $5.00/M
 3,780,000 LAST 12 MONTHS    
DESCRIPTION

For many, once their first child is born, they look forward to the day they become grandparents. Grandparents today are more frequently providing support to their grandchildren by caring for them when their own parents can’t. Illness, business travel, military service, or furthering their educations are just a few of the reasons grandparents are becoming the main care-givers.  According to U.S.Census data there are close to 20 million households in America’s Heartland with Grandparents between the ages of 45 & 70 either Raising Grand –Kids or assisting the parents in a big way.  Most grandparents perceive taking on a partial parental role late in life as a blessing and are grateful for the opportunity to form a deeper bond with their grandchild. These dedicated grandparents take pride in being involved with the social and educational up-bringing of their grand kids, by exposing them to various character building activities. Some of these activities include trips to the museums, petting zoos, summer camps, outdoor sporting events, as well as sitting down and taking the time to read with them and help them with their homework. This makes them great candidates for children’s apparel, children’s publications, and various other merchandise offers.

 

 

 

Suggested Usage:

  • Children's Apparel
  • Children's Publications
  • Credit Card Offers
  • General Merchandise
ORDERING INSTRUCTIONS
POPULARITY: 99
MARKET: CONSUMER
CHANNELS: Mailing List Email List Telephone List  
SOURCE: MULTI SOURCED, DIRECT RESPONSE 
PRIVACY: CONFIRMED OPT-IN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 80% FEMALE 20% MALE  
SELECTS
AGE OF CHILDREN   $5.00/M
ETHNICITY   $10.00/M
GENDER OF CHILD   $5.00/M
GENDER/SEX   $5.00/M
GEO SELECT   $5.00/M
INCOME SELECT   $5.00/M
MARITAL STATUS   $5.00/M
MEDIA   
MONTHLY HOTLINE   $20.00/M
PHONE NUMBER   $20.00/M
PRESENCE OF CHILDREN   $5.00/M
ADDRESSING
KEY CODING  $5.00/M
EMAIL/FTP  $50.00/F
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