THIS OLD NEW HOUSE - NEW HOMEOWNERS Mailing List

Outdated living rooms, kitchens, baths, minimal closet space and other interior design problems arise when faced with buying a not so new home. These families - newlyweds, remarriages, newly single and the like are often challenged with home decor problems.

SEGMENTS COUNTS THROUGH 07/28/2025
1,200,100 TOTAL UNIVERSE / BASE RATE $80.00/M
 97,890 MONTHLY H/L     + $35.00/M
 293,670 3 MONTH RECENCY H/L     + $20.00/M
 950,000 LAST 12 MONTHS    
DESCRIPTION

Outdated living rooms, kitchens, baths, minimal closet space and other interior design problems arise when faced with buying a not so new home. These families - newlyweds, remarriages, newly single and the like are often challenged with home decor problems. These factors coupled with small or limited remodeling budgets motivate the consumers here to look for creative financial solutions. You can select year built as well as retail, online or catalog buyer.

 

Modus Vivendi™ or “Way of Life” has identified the Lifestyle attributes of almost 40 million direct mail responsive consumers. This dynamic new Lifestyle Database will give marketers a pathway to success and is committed to providing marketers with the most accurate, deep and fresh, Lifestyle Data.

 

Modus™ applies proprietary state-of-the-art techniques and “logical link” relationship algorithms to a database of survey responders, product buyers and a variety of other targeted audience groups. Modus Vivendi™ engages predictive scoring, comprehensive modeling and psychographic profiles with real time demographic data to provide a unique blend of accurate fresh data.

 

  SOURCE:

Direct Mail & Courthouse Filings

 

 

Newlyweds:                   342,900

New Families:               367,200

New Digs:                     567,219

Home Decor Mags:     453,888

Home Catalogs:            299,210

ORDERING INSTRUCTIONS
  • To order this list, contact your List Broker and ask for NextMark List ID #162998 or click here to place your request.
  • Use NextMark List Order Entry Software or Bionic Media Planning Software
  • 10,000 NAME MINIMUM ORDER $800.00 MINIMUM PAYMENT
  • 85% NET NAME AVAILABLE ON ORDERS OF 100,000 OR MORE ($10.00/M RUN CHARGE)
  • EXCHANGE IS NOT AVAILABLE
  • REUSE IS AVAILABLE ON ORDERS OF 1,000 AT $100.00/M
  • CANCELLATION FEE AT $250.00/F
MARKET: CONSUMER
CHANNELS: Mailing List Telephone List  
SOURCE: DIRECT MAIL SOLD, MULTI SOURCED 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA 
SELECTS
AGE   $5.00/M
AREA OF INTEREST   
CREDIT CARD   $10.00/M
GEO SELECT   $5.00/M
INCOME SELECT   $5.00/M
INTEREST   $10.00/M
PHONE NUMBER   $50.00/M
ADDRESSING
KEY CODING  $2.50/M
CD ROM  $25.00/F
DISKETTE  $25.00/F
EMAIL  $25.00/F
FTP  $25.00/F
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