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Pink has become the breast cancer awareness color of hope for a cure and with many causes associated with women. Pink is also the work collar color for professions associated with women. The majority of positions held in the work force for Teaching, Nursing, Office Administration/Secretarial Positions, Retail, Nail/Hair Salons, Spa Services, Daycare and the Hospitality Industry are the Pink Collar Professionals. Educated, licensed and respected professionals, these women are also balancing many roles in life – namely being a mother. Studies have shown women are using the Internet for online solutions to all aspects of their lives. Workingwomen depend on modern conveniences to help streamline their busy lives. During their free time at work or at home they use the Internet to shop for groceries, buy apparel for themselves or their family, purchase gifts, or just catch up with the news. Continuing Education is a must for many of these busy workingwomen. To maintain their professional designations, they must take courses in their related fields. The advent of the Internet has provided easy access to quality, educational programs designed to help these women keep up to date with their required load. We've enhanced the database to include known occupation, high, medium or low credit card activity and newly issued credit card data. Take advantage of the Pink Collar Professionals known traits – credit card users, broadband subscribers, Internet buyers and retail buyers - to help make your next campaign, whether it’s direct mail, e-mail or a multi-channel marketing campaign a success! |
