|
COUNTS THROUGH 08/29/2025 |
|
|
3,600,000 |
TOTAL UNIVERSE / BASE RATE |
$95.00/M |
200,000 |
MONTHLY HOTLINE |
+
$20.00/M
|
600,000 |
THREE MONTH HOTLINE |
+
$10.00/M
|
1,200,000 |
SIX MONTH HOTLINE |
$5.00/M
|
2,400,000 |
LAST 12 MONTHS |
|
|
Offering affinity credit cards is a tactic banks successfully employ to attract credit-seeking prospects. Affinity credit cards appeal to interests that are near and dear to the consumer’s hearts.
For example, paying for sports tickets using a NFL Visa Card displaying their team’s logo adds something extra to the transaction. Marketing experts know when you add brand recognition along with consumer interests response rates increase significantly.
The Bank & Affinity Credit Card Holders list provides consumers with known lifestyle interests who have recently been issued a new bank credit card. These are consumers who use their credit cards to make both small and big-ticket purchases. Select from our wide range of known lifestyles and interests to target your perfect prospect. Their average income is $55K and their average age is 40. |
|
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
DIRECT RESPONSE, MULTI SOURCED |
PRIVACY: |
CONFIRMED OPT-IN |
DMA?: |
YES - MEMBER |
STATUS: |
PREFERRED PROVIDER |
GEO: |
USA |
GENDER: |
65% FEMALE 35% MALE |
|
3 MONTH HOTLINE |
$10.00/M |
AGE |
$5.00/M |
DWELLING TYPE |
$5.00/M |
ETHNICITY |
$5.00/M |
GENDER/SEX |
$5.00/M |
INCOME SELECT |
$5.00/M |
LENGTH OF RESIDENCE |
$5.00/M |
LIFESTYLE SELECT |
$5.00/M |
MONTHLY HOTLINE |
$20.00/M |
PRESENCE OF CHILDREN |
$5.00/M |
SCF |
$5.00/M |
STATE |
$5.00/M |
ZIP |
$5.00/M |
ADDRESSING |
KEY CODING |
$5.00/M |
EMAIL |
$50.00/F |
FTP |
$50.00/F |
|