|
Retail, Mail Order, & Internet Responders has captured Rural Americans shopping habits. Two-thirds of Rural Americans have a bank credit card. The Internet and online mall conveniences might provide 21st century rural Americans the shopping choices and convenience that mail order catalogs offered earlier generations.
Retail, Mail Order, & Internet Responders suggests rural residents buy mostly at retail stores and are happiest with bricks-and-mortar shopping. Approximately 20 percent of Rural Americans use the Internet or television shopping channels(infomercials) to buy food, clothing, and other household goods. Some Rural American residents place mail orders, for basic long time staples. Again, they shop mostly at retail stores and travel an average of about 17 miles to the nearest shopping area.
Approximately 50 percent of Rural Americans have Internet access. However, more than half of those do not have a personal computer at home.
This portfolio of known buyers offered by Americana Review can identify the perfect prospect for you next retail, mail order or online multichannel marketing campaign.
SUGGESTED USAGE:
Prospects For:
- Men,Women & Childrens Apparel
- Mail Order Catalogs
- Household Goods
- General Merchandise
- Magazine Subscribers
|
