Walthers Model Railroad Buyers Mailing List

Specialty catalog selling everything a scale modeler needs. The catalog features an extensive line of rolling stock, structures, scenery supplies, accessories, electronics, tools, books and videos from almost every manufacturer offering kits and finished products in this specialized hobby.

SEGMENTS COUNTS THROUGH 04/30/2025
40,411 TOTAL UNIVERSE / BASE RATE $90.00/M
 7,444 3 MONTH BUYERS     + $16.00/M
 13,396 6 MONTH BUYERS     + $11.00/M
 18,987 12 MONTH BUYERS     + $6.00/M
 40,411 TOTAL BUYERS     $90.00/M
 407,129 TOTAL U.S. INQUIRERS     $75.00/M
  PUBLISHERS     $80.00/M
  FUNDRAISERS     $75.00/M
  NON-RECIPROCAL FEE     + $20.00/M
DESCRIPTION

Walthers Catalog is America's premier hobbyist catalog of model railroad accessories. Since 1932, Walthers has sold everything a scale modeler needs for his model train creations. The catalog features an extensive line of rolling stock, structures, scenery supplies, accessories, electronics, tools, books and videos from almost every manufacturer offering kits and finished products in this specialized hobby.


The Walthers Catalog buyer is a home-centered, married family man who invests in his home-life, and doesn't just spend money on a hobby. These buyers have the time and the discretionary disposable income to respond favorably to a broad variety of home-centered and family-based merchandise catalog offers.

 

The typical Walthers buyer is a married male, aged 50+ who earns over $75,000 annually and has the discretionary income to keep investing in his hobby, and his home. These are hobbyists at the high end of the income register--place a test order now and take advantage of their spending power.

  

Reciprocity is required. Processed orders cancelled before the original mail date incur a $100 flat fee, $15/M running charges, full selection fees, material and shipping costs. Orders cancelled on or after the original mail date are due in full at gross.

 

EMG acts only as Agent on behalf of the List Owner and does not guarantee the data nor the results of any mailing.

ORDERING INSTRUCTIONS
POPULARITY: 99
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: DIRECT MAIL SOLD 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 90% MALE  
SPENDING: $92.00 AVERAGE ORDER 
SELECTS
$25+ BUYERS   $15.00/M
$50+ BUYERS   $21.00/M
3 MONTH HOTLINE   $16.00/M
6 MONTH HOTLINE   $11.00/M
GENDER/SEX   $11.00/M
GEO SELECT   $11.00/M
ADDRESSING
KEY CODING  $8.00/M
EMAIL  $75.00/F
FTP  $75.00/F
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