Pronto! Ready, set, go. Italian Americans hold true to many traditions, including family, foods and fun. Holidays, family events and travel to the home country are enjoyed by these consumers of Italian American Heritage. Italians here get a taste of home frequenting ‘Little Italy” areas found in most cities throughout the USA.
These Italian American Heritage consumers are proud of their culture, cuisine and customs. They are often receptive to magazines, newsletters, social fraternities, travel offers promoting all things Italian.
Credit Cards: 2,800,600
Presence of Child: 1,782,900
Homeowners: 3,000,000
MOB: 2,500,000
Book Buyers 700,000
Subscriptions: 1,300,000
Music & Electronics: 1,200,000
Association Members: 345,000
Travel: 2,800,000
Specialty Foods: 420,000
Wine Enthusiasts: 399,800
Gardening: 899,000
Opera/Theatre: 412,000
SOURCE
Direct Mail & Online |