|
COUNTS THROUGH 09/30/2025 |
|
|
| 187,175 |
TOTAL UNIVERSE / BASE RATE |
$95.00/M |
| |
$5-$99.99 DNRS AGE 50+ |
|
| 38,296 |
LAST 3 MONTHS 50+ DONORS |
$115.00/M
|
| 57,071 |
LAST 6 MONTHS 50+ DONORS |
$110.00/M
|
| 95,738 |
LAST 12 MONTHS 50+ DONORS |
$105.00/M
|
| |
NON-RECIPROCAL RATE |
+
$10.00/M
|
|
|
CAP is dedicated in serving people in need living in the economically depressed Appalachian region of the United States. This national organization is driven to promote the dignity and self-worth of individuals by promoting self-help and involves the Appalachian people at all social and economic levels in developing solutions to poverty. Originated in 1957 and incorporated in 1964, CAP has a long and proud history of helping Appalachia's poverty stricken and has established ever so many projects, programs and services to do just that.
All orders cancelled after merge and/or mail date will be billed at full rental rate. Orders cancelled prior to merge will be billed a $150/F fee plus $10/M run charges and all applicable selection charges. List owner/manager needs to be notified of any cut backs or cancellations before the merge happens.
*Count requests and Orders which need zip file breakouts will incur the $35/F fee for scf/zip files up to 5. Any additional scf/zip files will be charged at $5 each. |
|
| POPULARITY: |
99 |
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
DIRECT MAIL |
| PRIVACY: |
UNKNOWN |
| DMA?: |
YES - MEMBER |
| STATUS: |
PREFERRED PROVIDER |
| GEO: |
USA |
| GENDER: |
80% FEMALE 20% MALE |
| SPENDING: |
$25.00 AVERAGE ORDER |
|
|
| $10+ |
$10.00/M |
| $15+ |
$15.00/M |
| $20+ |
$20.00/M |
| $5+ |
|
| *SCF/ZIP PROCESSING FEE |
$35.00/F |
| AGE |
$15.00/M |
| ETHNIC/ETHNICITY |
$15.00/M |
| GENDER/SEX |
$8.00/M |
| INCOME SELECT |
$15.00/M |
| MULTI DONORS |
$20.00/M |
| NEW TO FILE |
$8.00/M |
| RELIGION/RELIGIOUS |
$15.00/M |
| REUSE MINIMUM CHARGE |
$200.00/F |
| SCF |
$8.00/M |
| STATE |
$8.00/M |
| ZIP |
$8.00/M |
| ADDRESSING |
| KEY CODING |
$3.00/M |
| EMAIL DELIVERY (FLAT FEE) |
$75.00/F |
| FTP (FLAT FEE) |
$75.00/F |
| KEYING |
$3.00/M |
|