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The Rural American’s don’t see red states or blue states – they see the colors of old glory, Red, White & Blue! These consumers enjoy the so-called “Simple Life”. Ice cream socials, church suppers, and concerts at the bandstand plus year round access to the great outdoors defines the rural lifestyle these individuals enjoy. The Rural American’s would consider it un-American not to take advantage of their unspoiled lakes, forests and fields to pursue their recreational activities. Hunting, fishing, boating and camping sites are as plentiful as the wildlife. Being a Rural American is a title all these consumers are proud to have. We’ve optimized the file with age, income, WealthRank TM and transactional data. The Rural American’s subscribe to magazines, buy from catalogs and use their credit cards to make their purchases. This list provides a ready-made audience for offers catering to a simpler, countrified lifestyle.
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