Breck's Dutch Bulbs Mailing List

Owned by Gardens Alive!, Breck's is the European connection to a beautiful garden.

SEGMENTS COUNTS THROUGH 02/28/2025
453,908 TOTAL UNIVERSE / BASE RATE $100.00/M
 269,864 12 MONTH BUYERS     + $10.00/M
 109,266 6 MONTH BUYERS     + $15.00/M
 44,286 3 MONTH BUYERS     + $20.00/M
 61,398 CANADIAN BUYERS     $150.00/M
  FUNDRAISING RATE     $75.00/M
  PUBLISHERS RATE     $800.00/M
  NON RECIPROCAL FEE     $15.00/M
DESCRIPTION
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For over 150 years, Breck’s Dutch Bulbs have been the trusted source for bulbs that will bloom and thrive in the U.S.  With a full-time staff of bulb experts working hand-in-hand with Dutch families who’ve grown and marketed bulbs for several generations, no perennial flower supplier is more trusted and than Breck’s. Customers place orders via catalog and online with many subscribing to the Brecks.com newsletter to receive helpful gardening tips, special offers, and advance notice of new introductions.

Demographics

  • Majority Homeowners
  • 56% Women
  • Age 50+
  • $60,000 Average Income

The Breck’s customer is a loyal and devoted gardener. She relies on Breck’s for high-quality gardening supplies and, like a healthy bulb, she reappears every year to make additional purchases to keep her gardens beautiful. Affluent and entering the golden years, the Breck’s customer is a proud homeowner who seeks to beautify her abode inside and out.  She enjoys the convenience of direct shopping and utilizes it for an increasing number of goods and services including: home décor, apparel, publications, subscription services, travel offers, financial services, outdoor ornaments, and apparel for herself and her family.

Breck’s Dutch Bulbs buyers are recommended for

  • Crafts
  • Gardening
  • Apparel
  • Health
  • Home Décor
  • Pet Products
  • Shelter and Women’s Magazines
  • Socially and Environmentally-Friendly Causes

 

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: DIRECT MAIL SOLD 
PRIVACY: OPT-OUT 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 56% FEMALE 27% MALE  
SPENDING: $55.00 AVERAGE ORDER 
SELECTS
$100+ BUYERS   $32.00/M
$25+ BUYERS   $16.00/M
$50+ BUYERS   $21.00/M
$75+ BUYERS   $26.00/M
3 MONTH HOTLINE   $20.00/M
6 MONTH HOTLINE   $15.00/M
CREDIT CARD BUYERS   $12.00/M
GENDER/SEX   $9.00/M
NON RECIPROCAL FEE   $15.00/M
PURCHASE TYPES   $10.00/M
SCF   $9.00/M
STATE   $9.00/M
ZIP   $9.00/M
ADDRESSING
KEY CODING  $2.50/M
E-MAIL  $60.00/F
FTP  $60.00/F
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