Li'l Ones Things (Children's Merchandise Buyers) Mailing List

These families with children have purchased a number of children’s related products through various catalog and direct mail offers. Categories include children’s apparel, children’s educational products and general merchandise, children’s magazine and books, and more.

SEGMENTS COUNTS THROUGH 04/22/2025
3,899,100 TOTAL UNIVERSE / BASE RATE $65.00/M
  MONTHLY HOTLINE     + $10.00/M
  MULTI-BUYERS     + $10.00/M
  CHILD'S DATE OF BIRTH (MONTH & YEAR)    
  CATEGORY SELECTS (PARTIAL LISTING)     + $10.00/M
  CHILDREN'S APPAREL     + $10.00/M
  CHILDREN'S BOOKS     + $10.00/M
  CHILDREN'S MAGAZINES     + $10.00/M
  CHILDREN'S EDUCATIONAL/PARENTING PRODUCTS     + $10.00/M
  CHILDREN'S GENERAL MERCHANDISE     + $10.00/M
DESCRIPTION

     Li'l Ones Things (Children's Merchandise Buyers) 

 

 

These families with children have purchased a number of children’s related products through various catalog and direct mail offers.  Categories include children’s apparel, children’s educational products and general merchandise, children’s magazine and books, and more.

 

Many of these households have more than one child.  Over 70% have household incomes of $50K or greater. 

 

Prime Prospects for:  Children’s apparel and general merchandise, books, magazines, educational/parenting products, family travel and entertainment and more!


Quick Profile:
   65% Female
   70% Income $50K+
   29% Multi-Buyers

 

Source

100% Direct Mail

 

Turnaround Time: 3 business days. Exceptions can be made only with the approval of the Account Executive.

 

Minimum Order:

 

Postal - 10,000 or $500 (if approved by Account Executive.
Email - 15,000 Min Order Qty.

 

Net Name Arrangements: 50,000 name minimum. 85% net name. $8.00/M running charge.

 

Multiple Usage/Volume Discounts: Inquire.

 

Postal Enhancements:  To increase deliverability while reducing postage costs, all files are matched against the US Postal Service's Nation Change of Address File (NCOA) to verify addresses.   Bar codes can be applied too.


 

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List Email List Telephone List  
SOURCE: COMPILED LISTS, DIRECT MAIL , LIFESTYLE QUESTIONNAIRES 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA 
SELECTS
AGE   $10.00/M
AGE OF CHILDREN   $10.00/M
BANK CARD HOLDERS   $10.00/M
CATEGORY   
DWELLING TYPE   $5.00/M
GENDER OF CHILD   $10.00/M
GENDER/SEX   $5.00/M
GEOGRAPHY   $5.00/M
HOME OWNER   $5.00/M
INCOME SELECT   $7.50/M
LENGTH OF RESIDENCE   $5.00/M
LIFESTYLE SELECT   $10.00/M
MAIL ORDER BUYERS   $10.00/M
MARITAL STATUS   $5.00/M
MORTGAGE INFORMATION   $10.00/M
NIELSEN CODES   $5.00/M
PHONE NUMBER   $15.00/M
PREMIUM CARD HOLDERS   $10.00/M
PRESENCE OF CHILDREN   $7.50/M
PRIZM CODES   $10.00/M
RETAIL CARD HOLDERS   $10.00/M
UPSCALE RETAIL CARD HOLDERS   $10.00/M
ADDRESSING
KEY CODING  $0.00/M
EMAIL DELIVERY (FLAT FEE)  $75.00/F
FTP TRANSFER  $75.00/F
RELATED LISTS
SHOPPER'S VOICE U.S. - MASTERFILE
HIGHLIGHTS® CONTINUITY BOOK CLUBS- MASTERFILE
CATALOG SHOPPER/MULTI-BUYERS
BUYERS SURVEY MARKETPLACE
HIGHLIGHTS® FAMILY MASTERFILE
FAMILIES WITH CHILDREN
MOMSENSE!
HUGGIES HAPPY BABIES
HIGHLIGHTS® "MAGAZINE" MASTERFILE
CHILDREN'S ACADEMY