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American's have embraced home repair and do-it-yourself projects with the gusto of a pioneer! Due to the increased interest in home repair/d-i-y projects, Public TV shows like "This Old House" are no longer the only viewing option for hints & tips on TV. Cable TV has jumped on the bandwagon and now has programs devoted to attracting this audience. A visit to Home Depot, Lowes or Truevalue is like homecoming for these folks. The Restoration Nation database delivers both men and women who wear their tools belts with pride. If the tool belt comes in pink, it will match the pink toolbox the women here store their tools in. Women represent a much larger segment of this market than ever before. They love gadgets, tools, books, magazines and catalogs devoted to this rapidly expanding marketplace. The Restoration Nation database has been optimized with transactional credit card data. Credit card activity (high, medium & low) is selectable. Let us help you find the perfect audience for your next travel, subscription, book club, insurance, catalog or e-mail campaign offers using the Restoration Nation database. This database has phone, postal names and e-mail names and can be used in multi-channel marketing efforts. |
