Subscribers to AIPB's free, twice-monthly "Bookkeeping Tips" e-letter include 18,000 active members of AIPB, the national association and certifying body for bookkeepers. In addition, there are 10,000 bookkeepers who have come to the AIPB website to download the 30-page booklet on certification. These people are working bookkeepers, of whom 750 have joined AIPB ($60 average order) and another 600 have purchased AIPB's self-study courses ($40 average order).
Subscribers work primarily in companies with under 100 employees with 13% in 100+ employee firms. The e-letter is a hard-nosed briefing on key accounting and tax developments, such as changes in overtime pay as the result of the new tax law, how to avoid state sales-and-use-tax audit, how to prove an expense to the IRS when canceled checks are lost and how to make adjustments to the Retained Earnings Account, etc.
To see published issues, go to www.aipb.org and click "Bookkeeping Tips - a free e-letter".
AIPB Members Decide or Influence Purchase of:
71% Banking Services
70% Computer Software
67% Computer Hardware
67% Computer Forms
68% Computer Services
61% Healthcare Insurance
88% Office Supplies
47% Janitorial/Cleaning Services
73% Office Furniture
81% Office Machines
57% Payroll Services
72% One-Write Check Systems
46% Risk/Liability Insurance
59% Telecom Services
53% Telecom Equipment
ADDITIONAL NOTES**************************
DEPLOYMENTS ONLY ON WEDNESDAYS AND THURSDAYS
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All messages sent by third party vendor, and will be coming from "The American Institute of Professional Bookkeepers." Tests: The first two test messages are included in the delivery fee. Each test beyond two will incur a $75 fee.
Splits: A/B splits are included in the delivery fee.
Each split beyond two will incur a $250 fee.
OPT-OUT REQUIREMENTS FOR CREATIVES:
- Advertiser's footer/opt-out instructions with link
or email address and valid postal address
- Suppression file current within ten days |
