Spoiled Pets - Trends In Pet Ownership Mailing List

Dog and cat owners in households with no children. Minimum $250,000 home value.

SEGMENTS COUNTS THROUGH 12/01/2013
2,113,814 TOTAL UNIVERSE / BASE RATE $92.00/M
 222,009 3 MONTH HOTLINE     + $10.00/M
DESCRIPTION

Americans own more pets than ever before.  Pet ownership is increasing as more people become aware of the health benefits and many joys associated with owning a pet.  According to the American Pet Products Manufacturers Association survey, companionship, love, and affection eclipse all other benefits of pet ownership and is cited as the primary benefit of sharing their lives with their pets.

 

This list contains dog and cat owners where the pet is the "only child" in the household.  There are no children.  These pet owners tend to dote on their pets and spend substantial amounts for the daily care, health, and indulgence of their favorite canine or feline.  Data comes from multiple sources including pet surveys from "bark in the park" events; online and catalog purchases; retail pet product purchases; demographic enhancement of households with no children; minimum $250,000 home value from courthouse records.

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: DIRECT RESPONSE, ATTENDEES 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 50% FEMALE 50% MALE  
SELECTS
3 MONTH HOTLINE   $10.00/M
AGE RANGE   $5.00/M
CAT   $5.00/M
DOG   $5.00/M
GEO SELECT   $5.00/M
HOUSEHOLD INCOME SELECT   $5.00/M
MAIL ORDER BUYERS   $10.00/M
MEDIA   
RUN CHARGES   
SCF   $5.00/M
STATE   $5.00/M
ZIP   $5.00/M
ADDRESSING
KEY CODING  $3.00/M
CD ROM  $50.00/F
DISKETTE  $50.00/F
DVD  $50.00/F
EMAIL  $50.00/F
NTH NAME  NO CHARGE
RUN CHARGE  
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