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These are Christian families who have responded to various surveys indicating they have an interest in home schooling their children. Many have purchased or inquired about home schooling curriculum and educational products.
Parents involved with home schooling their children are typically well-educated, mid to upper middle-income who use mail order on a regular basis. They have made a commitment of time and resources to their children’s education. These individuals tend to be concerned about family values, are politically conservative and attend local churches.
Tests on this file consistently become continuations! Pinpoint this group for political campaigns targeting conservative voters, high-end gifts, collectibles, travel offers and much more.
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