These are active responders to various types of offers for products and services, all of whom have purchased with a credit card. Weather they are traveling or spending time with each other and family, they will always have their credit card near by. The average of these responsive credit card users are 65+
These older consumers are using their cards more & more for catalog and TV offers. The access to their card offers them more of advantage to also purchase their loved hobbies such as gardening, book clubs and senior activities. The seniors within this file are also known grandparents who with a swipe of their credit card enjoy spending money on their own children and grand kids! This also allows them easier access for help with home improvement, travel and even groceries.
This mostly female file can be selected by interest in addition to the other demographics available to help mailers hone in on the right audience for their offers.
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