CPI is the first Multi-Dimensional Lifestyle Database identifying interests through purchase data from a variety of channels. The multi-channel approach captures unique list rental prospects and sets CPI apart from other lifestyle databases that rely solely on survey data.
More than 27,000,000 sports players have been identified on CPI; expressing their passion for sports through catalog purchases, magazine subscription, retail, telemarketing transactions and online shopping.
Reach better-qualified prospects in the sports market with CPI’s revolutionary Indexing System. CPI Indexing is a proprietary modeling application that identifies the strength of individuals within specific affinities and ranks the consumers based on intensity of interest, from low to high.
Take advantage of these prospects in the sports market and link your direct marketing offer to this assembly of unique prospects in the sports marketplace.
RENTAL: Each rental guarantees one-time use. Additional/unlimited use available. Call for pricing.
CANCELLATION: Canceling 10 days prior to original mail date will incur cancellation charges. Full payment is due on all orders cancelled outside of this parameter.
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