|
COUNTS THROUGH 05/01/2025 |
|
|
| 1,421,156 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
| 1,421,156 |
TOTAL BUYERS |
$85.00/M
|
| 59,000 |
MONTHLY HL (AVERAGE) |
+
$5.00/M
|
|
|
|
The leading edge of baby boomers is maturing and now they're called grandparents. This huge population segment is the most affluent group of people in American history and they have the disposable income necessary to spoil their grandchildren! These "seniors" are younger, more mobile, and more "hip" than any generation of grandparents before them.
| Terms and Conditions |
| 25 % Commission to Brokers! |
| Sample Mail Piece Required. Payment due 30 days from mail date. Cancellations after mail date are due in full. Net name arrangements negotiable based on volume. 20% commission on orders with net terms and on re-uses. |
|
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
COMPILED LISTS, DIRECT MAIL W/ LIFESTYLE ENHANCEMENT |
| PRIVACY: |
UNKNOWN |
| DMA?: |
NO |
| STATUS: |
PREFERRED PROVIDER |
| GEO: |
USA |
|
|
| AGE |
$10.00/M |
| ETHNICITY |
$10.00/M |
| GENDER/SEX |
$10.00/M |
| HOUSEHOLD INCOME SELECT |
$10.00/M |
| PHONE NUMBER |
$15.00/M |
| PRESENCE OF CHILDREN |
$10.00/M |
| SCF |
$10.00/M |
| STATE |
$10.00/M |
| ZIP |
$10.00/M |
| ADDRESSING |
| KEY CODING |
$2.50/M |
| E-MAIL |
$35.00/F |
|
