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According to a recent study, there are close to 1 million homeschooling families in the United States. This same study points out that the average homeschooling family spends in excess of $450 a year meeting the educational needs of their children. This newly available list of active buyers allows you to target this lucrative market.
Unlike their publicly schooled counterparts, home schooling families must provide 100% for the educational needs of their children. That's why everyone on this file has great purchasing needs such as: curriculum, books, supplementary subscriptions, computers and related computer equipment, standard school supplies, travel (field trips), educational entertainment, software, and all other types of educational materials.
Demographics:
92% Purchase other products via Mail Order.
Average Income 55,000
71% have children in 2 or more of these age groups!
0-5
6-12
13-16
17-19
Sample mail piece is required for approval.
No telemarketing.
Unit of Sale:
$450 /Year
Maintenance:
NCOA'd May 28, 2017
Updated Sep 1, 2009 |
