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The Responder file is an amalgamation of 4
separate files - a compiled investors file, a
survey file and 2 mail order files. The
investor file is compiled from registers and
further enhanced by telephone research. The
survey file has been built from data gathered
from registration cards. The mail order files
include purchasers of leisure & causal
clothing, as well as a number of 'unusual'
household and gift items bought from off the
page and mini-catalogue mailings. There are
also a number of competition entrants.
While each file has its own strengths, it is
the combination of the 4 files that provides
its strength in depth. Date of birth,
newspaper readership, credit card ownership,
share value are all very valuable
discriminators. If we find a large number of
these discriminators on every record, we have
a very powerful tool for selection, profiling
and analysis.
Additional Selections:
Occupation- Please inquire
Newspaper Readerships @ $20/M
Share Value @ $20/M
Flagging @ N/C
Over 2.5 million dates of birth, 2 million+
newspaper readerships and almost 3 million
credit card holders. The file is almost
equally split between the genders with a
slight female bias.
There are over 2 million records less than 12
months old and the remainder have been
screened against the electoral roll, the
mailing preference service, the gone-a-way
suppression file and the PAF validated within
the last 12 months.
Recency: Males Females
0 - 6 Months 497,345 551,871
6 - 12 Months 578,226 703,282
13 - 24 Months 800,844 967,970
Mail Order Buyers (0 - 12 month):
18 - 30 99,431 101,871
31 - 40 92,104 103,531
41 - 50 84,312 90,336
51 - 60 82,129 88,310
60+ Years 104,321 115,375
Occupation (0 - 12 month):
Director/Professional 84,503 -----
Retired 121,656 -----
Credit Card Buyers 1,401,221 1,192,129
Competition Entrants:
0 - 12 Months 408,921 572,042
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