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* Transmission @ $50/M
** Multiple Use
The latest thinking and practices in the field
of business finance dominate the reading
choice of these book buyers. The titles they
purchase include: Corporate financial policy
and strategy; financial accounting; managerial
accounting, financial management information
systems; international finance; financial
analysis; financial forecasting; cost control;
tax planning; cash management; investment
evaluation; dynamics of financial markets;
etc. They ordered one, two, or several books
through direct mail ads released by
publishers, book distributors, and bookshops
during the last 18 months.
Additional Charges:
Monthly Income @ N/C
Most of them play key rolls in corporate
financial management, such as CEOs, CFOs,
financial controllers, etc. Some of them are
entrepreneurs or self-employed professionals.
There are also those who are not in the field
of finance per se, but who realize that an
understanding of finance helps to make wise
decisions in their own areas.
Monthly Income:
Over EUR 6,000
EUR 3,000 - 6,000
Below EUR 3,000
Job Title: Chairman, Managing Director,
President, CEO, CFO, CIO, CTO, CMO, Vice
President, General Manager, Other Senior
Managers, Middle/Junior Executives,
Specialists/Professional
Industry: Agriculture, Forestry, Fishing,
Mining, Construction, Food and Beverages,
Tobacco, Textile and Apparel, Chemicals,
Pharmaceuticals, Allied Products, Wood
Products, Printing and Publishing, Plastic,
Rubber and Leather Products, Stone, Clay,
Glass, and Concrete Products, Primary
Fabricated Metal, Machinery and Transport
Equipment, Electric, Electronic, and Nuclear
Equipment, Precision Instruments, Other
Products, Transport Services, Communication
Services, Utilities, Wholesale and Retail
Trade, Banking Finance, Insurance, Real
Estate, Hotels and Other Lodging Services,
Gastronomy, Business Services, Personal
Services, Health Care, Public
Administration, Other Services
Employee Size:
1 - 10
11 - 50
51 - 100
101 - 500
500+
Geographical: Business Private
Western Europe- 182,854 93,245
Andorra 67 183
Austria 7,068 3,844
Belgium 7,296 3,968
Cyprus 565 10
Denmark 6,624 3,602
Faroe Islands 40 119
Finland 7,929 4,312
Aland Islands 38 34
France 20,257 11,505
Germany 21,236 11,548
Greece 5,369 292
Iceland 171 185
Ireland 5,557 3,022
Italy 19,257 10,472
Liechtenstein 47 85
Luxembourg 520 283
Malta 380 10
Monaco 563 240
Netherlands 10,774 5,859
Norway 6,740 3,665
Portugal 7,679 1,044
Azores 61 33
Madeira 66 36
San Marino 25 7
Spain 10,159 6,077
Canary Islands 471 128
Ceuta 178 97
Melilla 176 96
Switzerland 9,336 5,858
Sweden 6,849 3,724
United Kingdom 16,548 11,453
Gibralter 12 7
Guernsey 15 8
Isle of Man 18 10
Jersey 22 12
Vatican 1 -----
Eastern Europe- 29,219 5,569
Albania 107 -----
Belarus 536 -----
Bosnia-Herzegovina 585 -----
Bulgaria 1,778 -----
Croatia 854 -----
Czech Republic 2,174 469
Estonia 634 -----
Hungary 2,805 4,193
Kosovo 421 -----
Latvia 694 -----
Lithuania 786 -----
Macedonia 88 -----
Moldova 431 -----
Poland 3,893 876
Romania 1,196 31
Russia 9,989 -----
Serbia and Montenegro 627 -----
Slovakia 270 -----
Slovenia 586 -----
Ukraine 766 -----
European Territories/
Dependencies In Other
Regions-
Denmark:
Greenland 47 77
France:
French Guyana 285 86
French Polynesia 338 61
Guadeloupe 1,228 121
Mayotte 134 49
Martinique 2,007 109
New Caedonia 255 213
Reunion 328 45
St Pierre et 1 1
Miquelon
Wallis and Futuna 17 9
Netherlands:
Aruba 769 105
Netherlands 2,136 73
Antilles
UK:
Anguilla 875 272
Bermuda 836 57
British Indian 1 1
Ocean Territory
British Virgin 514 8
Islands
Cayman Islands 405 88
Falkland Islands 12 3
Montserrat 435 20
South Georgia and 10 -----
The South Sanwich
Islands
St Helena 6 -----
Turks and Caicos 98 18
Island
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