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American Dieter contains the names of individuals who have requested additional information on a variety of weight loss programs within the last 12 months. Each of these responsive consumers has tried at least one of these diet programs in an effort to shed additional pounds or to improve their health.
Just over 75% of these responders are women who are concerned about their appearance and physical health. Marketers may also identify households with individuals who are smokers, suffer from obsesity, possess type 2 diabetes or have heart disease.
Diet/Weight-Loss Programs:
Slim Fast, Weight Watchers, Other Diet Programs, Surgery.
Additional Selections include:
Occupation
Education
Presence of Children
Homeowner
Mail-Order Buyer
Magazine Subscriber
Credit Card User
Ethnicity
Smoker
Diabetes in HH (choose Type 1 or Type 2)
Heart Disease in HH
Obesity in HH
Lifestyle
Boating/Sailing, Bookreading, Camping, Collecting, Gardening, Gourmet Cooking, Grandchildren, Photography, Self-Improvement, Travel, Other (please inquire).
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