|
COUNTS THROUGH 04/28/2025 |
|
|
3,541,800 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
633,750 |
HUNTING |
+
$5.00/M
|
46,250 |
FISHING |
+
$5.00/M
|
586,360 |
HUNTING PERMIT HOLDERS |
+
$5.00/M
|
198,500 |
BIKING |
+
$5.00/M
|
75,800 |
ROCK CLIMBING |
+
$5.00/M
|
438,750 |
HIKING |
+
$5.00/M
|
156,000 |
CAMPING |
+
$5.00/M
|
289,700 |
FISHING LICENSE HOLDERS BY TYPE |
+
$5.00/M
|
98,400 |
CANOE/KAYAKING |
+
$5.00/M
|
54,100 |
BACKPACKING |
+
$5.00/M
|
|
All the Backwoods Outdoorsman here enjoy spending their leisure time in the woods, without the trappings of modern life. No deluxe RV's for these guys when they go on camping trips! They look forward to "roughing" it, being one with nature and using their outdoor survival skills to provide food and shelter for themselves. The Backwoods Outdoorsman set off on their adventures with all the most up-to-date camping equipment, camping supplies and maps. These men use the Internet, mail order catalogs and magazines to buy, research, and read about the latest camping products and services. We can also select by vehicle type - SUV, Pick-Up, Mini-Van, etc. Let us help you find the perfect audience for your next travel, subscription, book club, insurance, catalog or e-mail campaign using the Backwoods Outdoorsman Database. We have phone, postal and e-mail names available for multi-channel marketing efforts.
*Available Output Mediums*
- CD Rom
- Diskette
- Email
- FTP |
|
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
DIRECT RESPONSE, MULTI SOURCED |
PRIVACY: |
CONFIRMED OPT-IN |
DMA?: |
YES - MEMBER |
STATUS: |
STANDARD PROVIDER |
GEO: |
USA |
GENDER: |
2% FEMALE 98% MALE |
SPENDING: |
$115.00 AVERAGE ORDER |
|
AGE |
$5.00/M |
CREDIT CARD BUYERS |
$5.00/M |
EMAIL ADDRESSES |
|
FTP |
|
GENDER/SEX |
$5.00/M |
GEO SELECT |
$5.00/M |
INCOME SELECT |
$5.00/M |
LIFESTYLE SELECT |
$10.00/M |
MAIL ORDER BUYERS |
$5.00/M |
MONTHLY HOTLINE |
$10.00/M |
PHONE NUMBER |
$25.00/M |
SHIPPING - 2 DAY |
$15.00/F |
SHIPPING - OVERNIGHT |
$30.00/F |
VEHICLE TYPE |
|
ADDRESSING |
KEY CODING |
$5.00/M |
CD ROM |
$50.00/F |
DISKETTE |
$50.00/F |
EMAIL |
$50.00/F |
RUSH FEE |
$150.00/F |
|