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             These mutual fund buyers are the ideal prospects for targeting investors who seek to add new stock or bond mutual funds to their existing portfolios.  This base of highly-responsive individuals is most likely to make an investment today! 
  
Financial Targets profiles and measures the behavior and attributes of individuals who have purchased and intend to invest in additional mutual funds and other investment opportunities. 
  
This database offers one of the most extensive buyer profiles based upon self-reported data from a comprehensive survey.  Investor attitudes, preferences and perceptions allow for precise targeting to maximize your campaign's revenue potential. 
  
Select from: 
  
Home Equity Line of Credit 
  
Propensity to Switch Financial 
Services Relationship ... Inquire 
  
Propensity to Self-Direct 
Financial Decisions ... Inquire 
  
Other Investments 
Annuities, Life Insurance, Disability Insurance, Long Term Care Insurance, Individual Supplemental Health Insurance, Individual HMO Insurance,and Group Supplemental Health Insurance 
 
Financial Seminar Attendees 
  
CREDIT CARD INCENTIVES: 
  
Uses Credit Card for Cash Rebate Offer 
Uses Credit Card for Frequent Flyer Miles Offer 
Uses Credit Card for No Annual Fee Offer 
  
  
  
DEMOGRAPHICS:  
  
  
Age 
Gender 
Household Income 
Date of Birth 
Occupation 
Presence of Children 
Ethnicity 
Assimilation 
Religion 
Mail-Order Buyer 
Donor 
Homeowner 
Home Value 
Length of Residence 
Business Owner 
Credit Card User 
Computer User 
  
INTEREST/LIFESTYLE: 
  
Book Reader 
Travelers 
Affluent Lifestyle 
  
  
NCOA and Updates Quarterly  |