|
COUNTS THROUGH 02/01/2026 |
|
|
| 5,500,000 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
| 369,750 |
MAGAZINE SUBSCRIBERS |
+
$10.00/M
|
| 569,460 |
VEHICLE TYPE |
+
$10.00/M
|
| 498,050 |
DONORS |
+
$10.00/M
|
| 1,865,000 |
CREDIT CARD TYPE |
+
$10.00/M
|
| 426,500 |
HIGH SPEED INTERNET CONNECTION |
+
$10.00/M
|
| 37,400 |
BOOK CLUB MEMBERS |
+
$10.00/M
|
| 833,400 |
TRAVEL-US/FOREIGN |
+
$10.00/M
|
| 576,970 |
MAIL ORDER BUYERS |
+
$10.00/M
|
| 981,280 |
PERSONAL FINANCE/INVESTMENT |
+
$10.00/M
|
|
|
|
The Retired 55+ Boomers enjoy their relaxed, no worries lifestyle. They have the time and the money to now pursue all the items left unchecked on their "things to do" when I retire list. These consumers are healthy, wealthy and active. The advances in computer technology - from high-speed Internet connections, downloading pictures of their grandchildren, to booking their dream trip of a lifetime, have not passed them by. This file has been overlaid with transactional data from a major electronic credit card processor. We know the Retired 55+ Boomers are connected, direct mail/e-mail responsive and are using their credit cards actively for all types of purchases!
*Available Output Mediums*
- CD Rom
- Diskette
- Email
- FTP |
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
DIRECT RESPONSE, MULTI SOURCED |
| PRIVACY: |
CONFIRMED OPT-IN |
| DMA?: |
YES - MEMBER |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
| GENDER: |
58% FEMALE 42% MALE |
|
|
| AGE |
$5.00/M |
| DWELLING TYPE |
$5.00/M |
| FTP |
|
| GENDER/SEX |
$5.00/M |
| GEO SELECT |
$5.00/M |
| HOME OWNER |
$5.00/M |
| HOTLINE |
$10.00/M |
| INCOME SELECT |
$5.00/M |
| LENGTH OF RESIDENCE |
$5.00/M |
| LIFESTYLE SELECT |
$10.00/M |
| PHONE NUMBER |
$20.00/M |
| SHIPPING - 2 DAY |
$15.00/F |
| SHIPPING - OVERNIGHT |
$30.00/F |
| ADDRESSING |
| KEY CODING |
$5.00/M |
| CD ROM |
$50.00/F |
| DISKETTE |
$50.00/F |
| EMAIL |
$50.00/F |
| RUSH FEE |
$30.00/F |
|