|
COUNTS THROUGH 06/27/2025 |
|
|
5,500,000 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
369,750 |
MAGAZINE SUBSCRIBERS |
+
$10.00/M
|
569,460 |
VEHICLE TYPE |
+
$10.00/M
|
498,050 |
DONORS |
+
$10.00/M
|
1,865,000 |
CREDIT CARD TYPE |
+
$10.00/M
|
426,500 |
HIGH SPEED INTERNET CONNECTION |
+
$10.00/M
|
37,400 |
BOOK CLUB MEMBERS |
+
$10.00/M
|
833,400 |
TRAVEL-US/FOREIGN |
+
$10.00/M
|
576,970 |
MAIL ORDER BUYERS |
+
$10.00/M
|
981,280 |
PERSONAL FINANCE/INVESTMENT |
+
$10.00/M
|
|
The Retired 55+ Boomers enjoy their relaxed, no worries lifestyle. They have the time and the money to now pursue all the items left unchecked on their "things to do" when I retire list. These consumers are healthy, wealthy and active. The advances in computer technology - from high-speed Internet connections, downloading pictures of their grandchildren, to booking their dream trip of a lifetime, have not passed them by. This file has been overlaid with transactional data from a major electronic credit card processor. We know the Retired 55+ Boomers are connected, direct mail/e-mail responsive and are using their credit cards actively for all types of purchases!
*Available Output Mediums*
- CD Rom
- Diskette
- Email
- FTP |
|
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
DIRECT RESPONSE, MULTI SOURCED |
PRIVACY: |
CONFIRMED OPT-IN |
DMA?: |
YES - MEMBER |
STATUS: |
STANDARD PROVIDER |
GEO: |
USA |
GENDER: |
58% FEMALE 42% MALE |
|
AGE |
$5.00/M |
DWELLING TYPE |
$5.00/M |
FTP |
|
GENDER/SEX |
$5.00/M |
GEO SELECT |
$5.00/M |
HOME OWNER |
$5.00/M |
HOTLINE |
$10.00/M |
INCOME SELECT |
$5.00/M |
LENGTH OF RESIDENCE |
$5.00/M |
LIFESTYLE SELECT |
$10.00/M |
PHONE NUMBER |
$20.00/M |
SHIPPING - 2 DAY |
$15.00/F |
SHIPPING - OVERNIGHT |
$30.00/F |
ADDRESSING |
KEY CODING |
$5.00/M |
CD ROM |
$50.00/F |
DISKETTE |
$50.00/F |
EMAIL |
$50.00/F |
RUSH FEE |
$30.00/F |
|