CPI is the first Multi-Dimensional Lifestyle Database identifying interest through purchase data from a variety of channels. The multi-channel approach captures unique list rental prospects and sets CPI apart from other lifestyle databases that rely solely on survey data.
Select your best prospects from dozens of passions including sports, gardening, intellectual interests, hobbies, and causes. These consumers express their passions by purchasing products, buying from catalogs, subscribing to magazines or imprinting their checks and stationery. This is very different from survey data. These consumers don't just say, "I like golf." They buy golf-related products.
Reach better-qualified prospects in vertical markets with CPI's revolutionary Indexing System. CPI Indexing is a proprietary modeling application that identifies the strength of individuals within specific affinities and ranks the consumers based on intensity of interest, from low to high.
CPI SELECTS:
| Apparel |
Horses |
| Automotive |
Humor/Comics |
| Aviation |
Hunting |
| Bible Devotional |
Inspirational |
| Books/Magazine |
Internet Browsing |
| Business |
Money Making |
| Collectibles |
Men's Fashion |
| Crafts |
Motorcycles |
| Culture/Arts |
Ocean/Beaches |
| Current Events |
Outdoor Sports |
| Dogs |
Personal Finance |
| Do-It-Yourself |
Personalized Products/Goods |
| Donors |
Pets |
| Electronics |
Photography |
| Ethnic |
Rural/Farming |
| Family |
Senior/Comfort prod |
| Fishing |
Sports |
| Fitness/Exercise |
Stationery |
| Gambling |
Tobacco |
| Gardening/Flowers |
Travel |
| Gift Givers |
TV/Movies/Video |
| Health |
Wildlife/Environment |
| Hispanic Heritage |
Women's Fashion |
| Hobbies |
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| Hockey |
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| Home Decorating |
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RENTAL: Each rental guarantees one-time use. Additional/unlimited use available. Call for pricing.
CANCELLATION: Canceling 10 days prior to original mail date will incur cancellation charges. Full payment is due on all orders cancelled outside of this parameter.
Sample mail piece and/or telemarketing script required. |
