Oriental Trading Company has enhanced its catalog file with demographic and lifestyle data that allows for the combination of Oriental Trading product selects with demographics, and the added possibility of having all this on a hotline basis. The Oriental Trading list is already responsive to many mailer categories including: Apparel, Children's, Crafts, Collectibles, Financial, Fundraising, Gift, General Merchandise, Home Decor, Publishing, Religious and much more.
Demographics/Profile:
Women 79%
Married 91%
Median Age 43
Median Household income $50,000
Source:
Direct Mail Sold 99%
General Comments:
Enhanced with Data Axle Enhancement Package:
In addition to standard demographic data of age, income and presence of children, we have added hundreds of new lifestyle, ethnic and religious data elements including:
Ailment
Bible/Devotional
Donors/Contributors by Cause - Health, Environmental, Political or Religious
Ethnicity/Language - African American, Hispanic, Spanish Speaking
Pet Owners - selectable by Dog or Cat
Religious Affiliation - Catholic, Christian, Jewish
Travel Interest
Veterans
Children's Age and Gender
Child Age Ranges: 0-2, 3-5, 6-10 11-15, 16-17
Adult Age Ranges: 18-24, 25-34, 35-44, 45-54, 55-64, 65-74, 75+
Homeowner/Renter
Dollar select is cumulative
Last and Average Purchase are selectable.
Ask us about our Behavioral Models:
Data Axle's Behavioral Models have been applied to the Oriental Trading file. Behavioral Models were developed to provide ready-made "marketing answers" to marketers utilizing a full array of Data Axle data. Every possible variable was used to capture demographic, lifestyle and census data with specific categories selected based on consumer behavior and attitudes.
Pricing policy: 85% net name arrangement with $8/m run charges on 50,000+ names
All orders cancelled after mail date will be subject to payment at full rental rates. All cancelled orders will be subject to a cancellation fee. |
