|
COUNTS THROUGH 09/29/2025 |
|
|
| 4,800,000 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
| 370,000 |
MONTHLY HOTLINE |
+
$20.00/M
|
| 1,110,000 |
3 MONTH HOTLINE |
+
$10.00/M
|
| 2,220,000 |
6 MONTH HOTLINE |
+
$5.00/M
|
|
|
|
The Ultra Magazine Buyers are “ultra” responsive to telemarketing offers! They have all purchased long term magazine subscription packages ranging in price from $125-$220. Plus, they received a free gift with their paid subscription and an offer to apply for a bank credit card. After approval on their credit card, they then can charge their subscription package over a period of several months or all at once. You can select gun & rifle, camping, fishing hiking, biking, sports, travel, health & beauty enthusiasts. They are also offered various up sells since they are in a buying mode. These consumers are among the most responsive, impulsive buyers you can find. They are also known to be direct mail responsive as well. |
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
MULTI SOURCED, DIRECT MAIL, TELEMARKETING |
| PRIVACY: |
CONFIRMED OPT-IN |
| DMA?: |
YES - MEMBER |
| STATUS: |
PREFERRED PROVIDER |
| GEO: |
USA |
| GENDER: |
70% FEMALE 30% MALE |
|
|
| 1 MONTH HOTLINE |
$20.00/M |
| 3 MONTH HOTLINE |
$10.00/M |
| 6 MONTH HOTLINE |
$5.00/M |
| AGE |
$5.00/M |
| ETHNIC/ETHNICITY |
$10.00/M |
| GENDER/SEX |
$5.00/M |
| GEO/GEOGRAPHICAL |
$5.00/M |
| INCOME SELECT |
$5.00/M |
| PHONE NUMBER |
$20.00/M |
| PRESENCE OF CHILDREN |
$5.00/M |
| ADDRESSING |
| KEY CODING |
$5.00/M |
| 4-UP CHESHIRE |
NO CHARGE |
| 4-UP P/S LABELS |
$10.00/M |
| CD-ROM |
$50.00/F |
| DISKETTE |
$50.00/F |
| EMAIL |
$50.00/F |
| FTP |
$50.00/F |
| ZIP TAPE SET-UP |
$5.00/M |
|