|
COUNTS THROUGH 04/28/2025 |
|
|
| 4,000,000 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
| 325,000 |
MONTHLY HOTLINE |
+
$20.00/M
|
| 975,000 |
LAST 3 MONTHS |
+
$10.00/M
|
| 1,950,000 |
LAST 6 MONTHS |
+
$5.00/M
|
| 3,900,000 |
LAST 12 MONTHS |
|
|
|
|
The B Credit Seekers have lost their A status with credit card companies. They may have come down a notch, but they are still in the game. The B Credit Seekers credit is a little rough around the edges but they are perfect prospects for sub-prime credit offers. They are employed, primarily homeowners, and have children still living at home. These consumers are actively seeking credit to help increase their buying power. They should be perfect prospects for sub prime credit card offers, credit with purchase offers, and credit consolidation offers. The credit seekers here have been know to pay $100 and $200 in processing fees for unsecured credit cards. These are multi responders to various credit offers. |
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
DIRECT RESPONSE, MULTI SOURCED |
| PRIVACY: |
CONFIRMED OPT-IN |
| DMA?: |
YES - MEMBER |
| STATUS: |
PREFERRED PROVIDER |
| GEO: |
USA |
| GENDER: |
50% FEMALE 50% MALE |
| SPENDING: |
$75.00 AVERAGE ORDER |
|
|
| 3 MONTH HOTLINE |
$10.00/M |
| 6 MONTH HOTLINE |
$5.00/M |
| AGE |
$5.00/M |
| ETHNICITY |
$10.00/M |
| GENDER/SEX |
$5.00/M |
| INCOME SELECT |
$5.00/M |
| MONTHLY HOTLINE |
$20.00/M |
| PHONE NUMBER |
$20.00/M |
| STATE |
$5.00/M |
| ZIP/SCF |
$5.00/M |
| ADDRESSING |
| KEY CODING |
$5.00/M |
| EMAIL/FTP |
$50.00/F |
|
