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Description: Inserts and samples are placed into college bookstore shopping bags prior to leaving the manufacturer. Bags are used to package student purchases, such as textbooks, apparel and school supplies. More than 45 million bags are shipped to college bookstores reaching more than 10 million students at 2-year and 4-year institutions during the school year. Used successfully by direct response marketers, including credit cards, phone cards and magazine subscription agencies, since 1975. Select by school name, type of school (2-yr, 4-yr), enrollment size and geographic location. Only 6 inserts allowed per bag, and product exclusivity is available. NOTE: Program requires MINIMUM 2 inserts at FULL RATE to begin insertion.
Specifications: 5 ½” x 8 ½” maximum insert size; insert weight up to .25 oz at list pricing (heavier items allowed but at add'l charge)
Timing: Fall Term: inserts deliver March 1 to July 1; Winter Term: inserts deliver August 1 to November 1
NOTE: inserts should deliver by earlier date to ensure maximum school availability and quantity
Selectivity: Maximum charge is $5.00/M over base price regardless of number of selections chosen. |
