Take advantage of MarketShare through Dunn Data's unique approach to modeling. MarketShare consists of about 100,000,000 mail order responders sourced from various catalog, publishing and fundraising lists. Modeling is a comprehensive analytic strategy designed to refine the marketing program to meet your business goals, utilizing whatever techniques necessary to identify your best prospects.
Through the use of transactional/ source data supplied from more than 275 list participants, appended demographic and lifestyle data, and geographic data Dunn Data can build a model tailored to your specific marketing needs.
Some of the model types available on MarketShare include:
Good Customer Match -
The mailer provides a sample of their "best customers". Dunn Data will create a good customer model identifying the buyers, subscribers and donors in MarketShare that most closely resemble the mailer's best customers. The more names that are supplied, the more effective the model will be. The size of the sample required varies.
Pre-selections are available for modeling. If the mailer does not wish to model the entire database, we can model a more targeted segment within MarketShare.
Response Models -
A test of a segment in MarketShare to yield 800-1200 responses is required. Using responder and non-responder data, a model is then built to identify the consumers most likely to respond to the mailer's offer.
Previously Mailed Match Model -
This approach combines the speed and cost of a Good Customer Match with the effectiveness of a Response Model. The end users last mailing (with responders flagged) is matched to MarketShare.
Geographic models (Zip Models, Zip +4 Models, etc.) are also available upon request.
Sample Required |
