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These are marketing managers and sales executives who are highly motivated, well informed and have expressed a desire to improve on their marketing and sales techniques. These responsive individuals have purchased books, manuals, videos or attended seminars on how to improve their business sales with new and proven marketing applications.
These executives develop the tools required to meet customers' needs, along with methods to determine market location and how to set prices.
Executives focus on meeting goals under time restraints and extreme pressure.
Titles include: "A Marketing Research Overture", "Creating Valuable Questionnaires", "Applied Marketing Analysis", "Marketing and Sales Techniques", "Launching Innovations", "Design and Data Collection", "Face to Face Contact". |
