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These are the strategic media relations executives responsible for changing public perception of a company crisis. These are Public Relations Consultants, Corporate Plannning Executives, Corporate Communications Managers, Operational Managers, Corporate Attorneys, Plant Managers, Risk Managers, Public Affairs Executives, Compliance Executives, Security Experts, Union Officials and Lobbyists who have inquired on how to overcome a corporate crisis.
Information provided from these manuals, videos, pamphlets and seminars outline crisis response and damage control strategies. Topics include; new tactics in media relations for future based events, assessing the company's image, using the web as a first line of defense and offensive and defensive public affairs as today's tools for image survival.
These executives are responsible for favorable persuasive material or the development of and its distribution through various communications media in order to promote goodwill, develop credibility or create favorable public image for their organization in the event of a crisis. |
