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Expand your business into the fastest growing ethnic market. Hispanic households make up about 14% of the total population in the US. The Hispanic and Latino Americans List can help marketers succeed in targeting this segment of the consumer population. This list contains highly targeted postal and email data on over 8 million Hispanic Americans.
Buying power of the Hispanic population will continue to soar over the next several years and direct marketers need help in targeting this important segment of the consumer market. Advertisers are mistaken if they think simply creating a campaign in Spanish is going to be effective enough to generate response.The Hispanic culture is so diverse that marketers could be throwing money away by not effectively segmenting out the Latino market.
The Hispanic community consists of both English and Spanish speaking people from a variety of cultures, backgrounds, 1st, 2nd and 3rd generations, as well as native-born US Latinos…all who respond to offers completely differently. These differences play a key factor for direct marketers to really reach the Hispanic markets and be effective.
Countries of Origin:
Brazil
Columbia
Costa Rica
Cuba
Dominican Republic
Ecuador
El Salvador
Guatemala
Honduras
Mexico
Puerto Rico
Spain
And more!
Select Consumers by State:
13 states in the US hold at least half a million Hispanic residents. These states are: Arizona, California, Colorado, Florida, Georgia, Illinois, Nevada, New Jersey, New Mexico, New York, North Carolina, Texas and Washington.
Some Quick Facts about the Hispanic market:
- The most untouched market
- Over 65% are born in the US
- Fastest growing minority group in America
- By the year 2050, they are estimated to represent 21% of the US population
- Buying power estimated at $250 billion dollars annually
Suggested Usage:
This audience has responded to client offers ranging from magazines, books, & educational products to apparel, music, gifts, insurance, telecommunications, home improvement and many more.
Available Channels
Postal, email and phone* points of contact available can be crossed with a variety of demographic, geographic, interest, lifestyle and behavioral attributes. Ask about our highly successful Multi-Channel Communications Programs!
*Mailer responsible for all Do-Not-Call Regulation Compliance |
