GLW HOME HANDYMAN SURVEY RESPONDERS are men in the household who use their tools. They took time to fill out and mail back, at their own expense or online at www.greenlinksworkshop.com, a direct response survey. This group of home handymen are homeowners and has a median age of 55 with a median income of $59,500. 50% of these responders use a pickup truck and have a workshop.
This is a great audience when you are looking for men who buy hand and power tools, plans, automotive, workshop products, do metalworking and who buy lawn and garden equipment. Many responders are woodworkers and subscribe to magazines to further their knowledge and interest. Most have credit cards and spend over $700.00 per year on household products.
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