These are people really into self-reliant living--many times living off grid. They were subscribers to American Survival Guide that featured living in the backwoods and sometimes off grid. Areas of interest included weapons, growing their own food, renewable energy - solar and wind, building shelter, tools, hunting, fishing, home healing, food preservation and storage. Ideal for magazines and marketers that sell guns and weapons for hunting, knives, shelter, food preservation and storage, tools and hardware, organic/home grown foods, gear for living in the wild.
Run through NCOA quarterly and now enhanced with dozens of selects possible. |