Broadway Direct Hispanic Ticket Buyers Mailing List

Broadway Direct delivers a luxury audience of entertainment enthusiasts of Broadway & Event ticket buyers to best-selling shows such as Hamilton, Lion King, Chicago, Wicked, Rent and Waitress. Reach Hispanic ticket buyers to broadway & concert events.

SEGMENTS COUNTS THROUGH 04/30/2025
532,476 TOTAL UNIVERSE / BASE RATE $106.00/M
 67,677 12 MONTH BUYERS     $106.00/M
  FUNDRAISER RATE     $80.00/M
  CATALOG RATE     $80.00/M
  PUBLISHING RATE     $85.00/M
DESCRIPTION
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The Nederlander Organization, owner of Broadway Direct is one of the largest privately held entertainment companies in the world today synonymous with great entertainment since 1912.  

This luxury audience consists of theatre & concert fans who have purchased premium tickets (average spend $250) to live Broadway, off Broadway & concert performances. Targeted selects include  show title, show genre, multi buyer and a variety of enhancements to best select your audience. 

 

Nederlander, synonymous with smash Broadway hits including; Hamilton, Wicked, Cats, On Your Feet, Waitress, Lion King, Rent, Beauty & The Beast, Chicago and Finding Neverland.
  

This affluent Hisipanice audience enjoys spending their disposable income on seeing their favorite artist, group or event live. These consumers also are ideal prospects for offers related to travel, luxury & children’s merchandise, fundraising and more.  As one of the fastest and largest growing groups in America, they are a major consumer powerhouse group for direct mail professionals to target.

  

 

Demographics

 

  • Average Income $125k

  • Average Age 48

  • Average Unit of Sale $250

  • 49% Female, 35% Male

     

     

     

     

 

 

 

 



ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: 100% DIRECT RESPONSE 
PRIVACY: NOT AVAILABLE 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 49% FEMALE 35% MALE  
SELECTS
3 MONTH BUYERS   $10.00/M
6 MONTH BUYERS   $5.00/M
INCOME   $15.00/M
LIFESTYLE   $10.00/M
MULTI - BUYERS 3+ SHOWS   $15.00/M
MULTI-BUYER 2+ SHOWS   $15.00/M
SCF / ZIP / STATE   $8.00/M
SHOW DATE   $8.00/M
SHOW GENRE   $8.00/M
SPANISH SPEAKING   $10.00/M
ADDRESSING
KEY CODING  $3.00/M
E-MAIL  $65.00/F
FTP  $65.00/F
RELATED LISTS
TELECHARGE HISPANIC BROADWAY TICKET & EVENT BUYERS
BROADWAY DIRECT TICKET BUYERS
TELECHARGE ENHANCED BROADWAY TICKET & EVENT BUYERS
TELECHARGE BROADWAY SHOW & EVENT TICKET BUYERS
MANHATTAN THEATRE CLUB
NATIONAL COMMITTEE TO PRESERVE SOCIAL SECURITY & MEDICARE (NCPSSM)
BOYS TOWN DONORS
CONSUMER REPORTS
BROADWAY DIRECT BABY BOOMER BUYERS
PROFESSIONAL FOOTBALL FANS BY TEAM - POSTAL & EMAIL MAILING LIST