The Nederlander Organization, owner of Broadway Direct is one of the largest privately held entertainment companies in the world today synonymous with great entertainment since 1912.
This luxury audience consists of theatre & concert fans who have purchased premium tickets (average spend $250) to live Broadway, off Broadway & concert performances. Targeted selects include show title, show genre, multi buyer and a variety of enhancements to best select your audience.
Nederlander, synonymous with smash Broadway hits including; Hamilton, Wicked, Cats, On Your Feet, Waitress, Lion King, Rent, Beauty & The Beast, Chicago and Finding Neverland.
This affluent and culturally astute audience enjoys spending their disposable income on seeing their favorite artist, group or Broadway Show live.
These entertainment fans are prime prospects for offers related to travel, luxury merchandise, publishing and services. Patrons of the arts, they are also responsive to cultural and a variety of fundraising appeals
Demographics
Sample Selections:
| Child Age Range |
REC 12M |
| CHILD (0-3) |
38,443 |
| CHILD (4-6) |
28,500 |
| CHILD (7-9) |
39,268 |
| CHILD (10-12) |
35,244 |
| CHILD (13-18) |
64,543 |
| |
|
| |
REC 12M |
| Mature Age 56+ |
126,336 |
| |
|
| Enhanced Interest Categories |
REC 12M |
| 50 - MAIL ORDER BUYER |
307,947 |
| 78 - ONLINE BUYER |
300,122 |
| 61 - AVID BOOK READER |
237,267 |
| 77 - APPAREL |
236,216 |
| 82 - FASHION ACCESSORIES |
236,203 |
| 98 - HOME\INTERIOR DECORATING |
223,573 |
| 49 - MAGAZINES \ BOOKS |
206,786 |
| 36 - COOKING \ GOURMET |
204,134 |
| 72 - SPORTS ENTHUSIASTS |
202,954 |
| 95 - HOBBIES\CRAFTS |
184,759 |
| 45 - FITNESS \ EXERCISE \ HEALTHY LIVING |
175,293 |
| 12 - PARENTING |
173,859 |
| 99 - GARDENING |
147,791 |
| 46 - GARDENING \ FARMING |
143,098 |
| 59 - TRAVEL |
117,907 |
| 96 - RECIPES\COOKING |
95,779 |
| 84 - SELF IMPROVEMENT |
92,449 |
| 39 - CONTRIBUTORS |
91,473 |
| 65 - OUTDOOR ENTHUSIASTS |
87,996 |
| 64 - FINANCIAL \ INVESTING |
87,825 |
| 38 - COLLECTORS\HOBBY |
86,728 |
| 93 - HEALTHY LIVING |
77,566 |
| 54 - PETS |
72,733 |
| 97 - WINE |
70,515 |
| 43 - DO - IT - YOURSELF |
62,807 |
| 52 - NEWS & FINANCIAL |
47,158 |
| 14 - GENERAL POLITICS |
47,134 |
| 23 - GOLF |
45,189 |
| 85 - CAUSES |
42,463 |
| 74 - AUTOMOTIVE |
42,351 |
| 30 - SWEEPS |
34,604 |
| 18 - RELIGIOUS |
31,212 |
| 27 - HUNT \ FISH |
28,991 |
| 53 - PHOTOGRAPHY |
27,978 |
| 88 - SOCIETAL HEALTH |
25,108 |
| 62 - BIBLE \ DEVOTIONAL \ RELIGIOUS |
22,960 |
| 92 - GRANDPARENTS |
22,896 |
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