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TITLE: SOUTH AFRICA DIRECT MARKETING
PROMOTIONAL RESPONDERS
These are S. African buyers of products and
services promoted by mail, fax, phone and
Email addresses. Deduplicated from the lists
in the profiles section.
Additional Selections:
Nationality @ N/C
Destination @ N/C
Monthly Income @ N/C
Industry Classification @ N/C
P/S Labels @ $15/F
Age:
Below 25
25 - 34
35 - 49
50 Plus
Monthly Income:
More Than US 6,000
US 3,000 - 6,000
Less Than US 3,000
Unknown
For Business Address Only:
Employee Size-
1 - 10
11 - 50
51 - 100
101 - 500+
Job Title: Chairman/President/MD/CEO, COO/
CFO/CIO/Director/Vice Pres, General Manager/
Senior Manager, Middle-Level/Junior-Level
Exec, Professional, Other
Industry Classification: Agriculture/
Forestry/and Fishing, Mining, Construction,
Manufacturing- Foods/Tobacco, Textile and
Apparel, Lumber and Wood Pdts, Paper/
Printing and Publishing, Chemicals and
Allied Pdts, Petroleum Refining/Etc,
Rubber/Plastic/Leather Pdts, Stone/Clay/
Glass/Concrete Pdts, Primary/Fabricated
Metal, Machinery/Transport Eqpt,
Electrical and Electronic, Precision
Instruments, Miscellaneous,
Transportation/Communication, Utilities,
Wholesale Trade, Retail Trade, Finance/
Insurance and Real Estate, Hotels and
Other Lodging Services, Personal Services,
Business Services, Health Services, Other
Services, Public Administration, Others
Profile (each is a separate list):
Business Decision Makers- 31,235
Local Business Executives and 18,451
Professionals:
They are local businessmen
and professionals who play
key roles in their
organizations
Expatriate Business Executives 948
And Professionals:
They are foreign nationals
with high salaries, who play
vital roles in the
organizations they work for
Successful Entrepreneurs: 11,243
They have managed to grow their
business into a profitable
venture over a span of at least
seven years
Economic Forecast and Report 970
Buyers:
They monitor developments in
the global economy through
reports published by
reputable financial
institutions
Emerging Market Prospect 391
Optimists:
They are keen to invest
capital, transfer technology,
increase market share, and
expand operations in emerging
markets
Marketing Services Who's Who: 178
They specialize in marketing
strategy, product
conceptualization, branding,
advertising, sales management,
and public relations
Marketing and Sales Book Buyers: 892
They read books to stay on top
of the latest thinking and
practice in marketing and sales
Financial Management Book Buyers: 891
They stay on top of the latest
thinking and practice in
financial management as well as
developments in global finance
Human Resources Management Book 815
Buyers:
They read books to stay on
top of the latest practices
in human resources management
Major Companies' Annual Report 758
Requestors:
They want to know about major
companies finances, with a
view of targeting them as
suppliers, customers, agents,
employers, etc
Business Degree Holders from 569
Well/Known Schools:
They are alumni of major
business schools known for
the quality and
competitiveness of their
curricula
Business Strategy Software 269
Simulation Buyers:
They buy a software game that
tests their ability to make
the best business decisions
English-Literate Local Business 182
Execs/Entrepreneurs/and
Professionals:
They form an ideal B2B target
for offers in English aimed
at countries where English is
not widely spoken
Local Currency Restriction Evaders: 190
They do not want their foreign
transactions to be hampered by
local monetary restrictions
Financial Security Schemers- 18,368
Investors: 11,030
They are high net-worth
individuals who have signed up
for personal investment savings
plans
Contrarian Investors: 5,544
They go for investment options
most other investors turn away
from hoping they will reap huge
rewards when trends reverse
Overseas Real Estate Property 128
Buyers:
They are wealthy individuals
who travel to developed
countries where acquisition
of real estate by a foreign
national is unrestricted
Bargain Property Hunters: 244
They take advantage of crashes
in the real estate markets, and
look for the best buy
Offshore Bank Depositors: 155
They keep their money at banks
outside the countries where
they currently live and work
Multiple Currency Depositors: 248
They maintain bank accounts in
various currencies for
investment purposes
Foreign-Owned Bank Branch 360
Depositors:
They prefer to keep their
money in branches of
international banks than in
local banks
Foreign Exchange Speculators: 183
They consistently move funds
from local to foreign currency
accounts and vise versa, hoping
to benefit from exchange rate
fluctuation
Personal Finance Book Buyers: 847
They want to understand how the
financial markets work, and how
they can secure their financial
future
Personal Investment Portfolio 643
Strategy Attendees:
They attended seminars that
explain how they can ensure
themselves of a comfortable
financial future
Financial Indices Close Watchers: 868
They closely watch tables and
graphs contained in financial
publications
Mutual Fund Close Performance 956
Watchers:
They closely watch mutual
funds, either because they
have invested in much, or are
contemplating to invest
Free Financial Advisory Newsletter 885
Recipients:
They have signed up for a
free subscription to a
financial newsletter
published by investment plan
brokers
Personal Tax Haven Seekers: 150
They are looking for havens
where they can keep their
savings from being depleted by
hefty taxes
Stock Market Money-Making 426
Enthusiasts:
They are financially
sophisticated enough to buy
and sell stocks based on
their own monitoring of stock
market indicators
Stock Market Simulation Software 221
Buyers:
They bought this software
which tests their ability to
grow and make money from an
initial portfolio of stocks
Foreign Exchange Trading 122
Simulation Software Buyers:
They buy this software game
that tests their skills in
making money in the foreign
exchange markets
High Personal Income Tax Payers: 60
They belong to the uppermost
income bracket in their society
Esoteric Enthusiasts- 2,601
Ch'I Concept Believers: 464
They believe that cosmic energy
can be harnessed to bring in
fortune, health, and many other
good things
Chinese Horoscope Believers: 486
They read about what someone
born in the year of the monkey,
or any other year, can expect
in his life this year
Confucian Teachings Readers: 407
They read about the down-to-
earth teachings of Confucius,
as well as the sophisticated
Confucian classics
Crystal Healing Power Believers: 181
They believe in the curative
value of the crystals
Dream Interpretation Book Buyers: 176
They read books to decipher the
messages that dreams try to
convey
Feng Shui Believers: 721
They believe that the
configuration of the office
space relative to the sun and
stars determines the success of
their business
Feng Shui Sculpture Believers: 333
They collect sculptures that
they believe can unlock the
energy of the universe
Financial Astrology Believers: 172
They use astrology to make
investment and trading
decisions
Fortune-Teller Believing 92
Businessmen:
Prophecy Book Buyers: 139
They read to see what fortune
tellers predict about the world,
their countries, and well-known
personalities
Zen Concept Believers: 282
They practice Zen hoping that
they can become better managers
Zodiac Book Buyers: 429
They read horoscope books
hoping that they will gain
better control of their destiny,
and make their dreams come true
Ready Buyers- 3,048
Shopping Mail and Department 264
Store Heavy Spenders:
They shop extensively that
they have been given charge
cards, so that the malls and
shops could monitor their
purchasing priorities
Television Shopping Program Buyers: 319
They shop frequently from
television buying shows
Home Electronics Heavy Spenders: 162
They closely watch the latest
hardware and software releases,
and spend a fortune in upgrading
their computer systems at home
Culinary Enthusiasts: 585
They engage in activities that
foster the art of preparing and
serving good food
Multiple Credit Card Holders: 2,618
They have credit standings that
are good enough to get three or
more major credit cards
Direct Marketing Promotion 1,494
Responders:
They respond well to offers
made buy mail, fax, phone,
and Email
Avid Readers- 4,878
Book Buyers/Business and 2,427
Professional Topics:
They buy the latest books on
the areas that interest them
personally and professionally
Books Written in Foreign Languages 408
Mail Order Buyers:
They are foreigners and locals
who prefer to read in the
language foreign to the country
they live in
Magazine and Newspaper 1,228
Subscribers/Business Addresses:
They signed up for
subscriptions offered via
direct mail ads or door-to-
door agents
Magazine and Newspaper 815
Subscribers/Private Addresses:
They signed up for
subscriptions offered via
direct mail ads or door-to-
door agents
Travelers- 7,761
Business Class Frequent 2,811
Travelers:
They travel often on business
class roundtrip air tickets
that they buy from travel
agencies
Five-Star Hotel Frequent Guests: 1,595
They can afford the luxury of
staying at five-star hotels
while on business trips or
holidays
Hotel Privilege Card Holders: 640
They signed up for a card that
allows discounts on hotel rates
and consumption of food and
beverage at the hotel
restaurants
Expensive Holiday Goers: 462
They spend at least USD 5000 Per
person in fares and
accommodation only
Travel Agents' Prime Clients: 453
They are regular buyers of air
ticket & hotel vouchers & tour
vouchers package from travel
agents
Tropical Beach Resort Goers: 397
They are loyal clients of beach
resorts in tropical countries
Eurail Travel Lovers: 276
They buy the Eurail pass and
its variants in order to enjoy
the flexibility of traveling all
over the European continent
European Ski Holiday Package: 265
They go to Europe in winter and
spend a lot of time in ski
resorts
Holiday Shopping Spree Goers: 394
They visit foreign countries
for shopping, more shopping,
and even more shopping
Well Traveled Yuppies: 167
They are young people with
lucrative careers who travel
frequently
Western Night Life Seekers: 295
They are young people with
lucrative careers who travel
frequently
International Trade Fair 1,406
Exhibitors:
They are executives and
business owners who reach out
to the international market by
showcasing their products/
services at trade fairs
Luxury Lovers- 6,883
Expensive Hobby Indulgers: 498
They can afford to engage in
recreational activities that
involve substantial upfront
investment as well as recurring
expenses
Gold Credit Card Holders: 679
They have a very high
disposable income and an
impeccable credit worthiness
Antique Asian Furniture 462
Collectors:
They regularly travel to
Asia, not just for holidays
and business, but to shop for
Asian furniture
Beauty and Grooming Products Mail 617
Order Buyers:
They buy products for bodily
care and for the maintenance of
presentable physical appearances
of a person
Collectible Enthusiasts and Heavy 662
Spenders:
They are serious collectors of
coins, bank notes, stamps,
precious stones, and many
others
Elegant Jewelry Buyers: 372
They buy expensive brands of
watches, made-to-order rings,
bracelets, necklaces, and other
pieces of fancy jewelry
Elitist Cultural Performance 429
Lovers:
They prefer first class
performances of operas,
ballets, and plays
Fashionable Sports Outfit Buyers: 547
They buy the brands that show
their exquisite taste for
fashion
High-Class Hair Salon Users: 247
They prefer to be seen at five-
star hair salons, where they
can rub shoulders with
socialites and celebrities
International Fashion Catalog 502
Shoppers:
They purchase regularly from
international fashion
catalogs, and have gotten
their names into the catalogs'
mailing lists
Luxury Car Owners: 766
They own car brands considered
as luxury items in countries
where they live
Novelty Gadget Buyers: 377
They are easily attracted to
unusual or strange gadgets, and
they buy these gadgets on impulse
Private Boat Owners and Other 136
Sailing Enthusiasts:
They love sailing around
coastlines around islands, and
into the open seas as a form
of pasttime
Up-Market Fitness Club Members: 325
They frequent high-class fitness
centers, not necessarily to stay
in shape or remain fit, but to
enjoy the prestige of being seen
in such places
Western Art Collectors: 561
They are open minded individuals
who enjoy the diversity of
cultures around the world
Wine Connoisseurs: 752
They are known for their
discriminating taste for wine,
and they can discern wine
quality through color, smell,
and taste
Wining and Dining Big Spenders: 493
These people are known for their
tendency to splurge everytime
they entertain VIP guests for
dinner
Golf Club Members: 490
They are people who want the
prestige of a golf club
membership, and who have the
money to pay for it
Jockey Club Members: 24
They are equestrian sports
enthusiasts who want and who
can afford the prestige of a
jockey club membership
Healthy Living Aspirants- 1,940
Aerobics Session Regular 281
Attendees:
They are highly committed
to the goal of staying fit
and in shape
Alternative Medicine Literature 681
Buyers:
They read about therapies and
other alternative treatments,
after modern medicine had
failed to heal them
Aromatherapy Product Buyers: 441
They buy medical herb
distillation extracts and
prepare concoctions to fight
bacteria and viruses
Health and Fitness Magazine 662
Subscribers:
They read about dietary and
weight control, child health
care, cancer prevention,
fitness and exercises, etc
Herbal Medicine Users: 162
They use herbs to facilitate
digestion, improve mood,
increase energy levels, and heal
wounds
Medical Literature Buyers: 548
They are professionals and
enthusiasts who read about the
latest in medical science
technology
Natural Medicine Course 156
Attendees:
They attend short courses on
topics like acupuncture,
kinesiology, medicine, and
physical therapy
Stress Management Course 298
Enrollees:
They attended courses in the
hope of finding relief from
stress in their professional
and personal lives
Weight Loss Program Buyers: 174
They want to get rid of
excessive fat in order to look
better or feel better for
themselves
Technology Update Watchers- 1,827
Information Technology Attendees: 635
They attend IT (Information
Technology) conferences to keep
themselves informed of the
developments in this rapidly
changing field
Architectural Design Book Buyers: 556
They are architects and
designers by profession, who
keep abreast of the developments
in architecture
Engineering Book Buyers: 856
They are engineers and other
technical professionals who
want to stay ahead in their
technical field of work
State-of-the-Art Gadget Buyers: 295
They are constantly on the look
out for the latest model of
mobile phones, computer
peripherals, cameras, and other
gadgets
Instant Wealth Seekers- 7,507
Quick Book Enthusiasts: 1,045
They are business-minded people
who are always on the look out
for deals where profits can be
made easily
Casino Goers: 3,578
They are regular visitors in
places like Macau, Las Vegas,
Atlantic City, and Monte Carlo
Sports Events Gamblers: 4,530
They watch sports events, not
for the love of the game but
for the thrill of betting on
the game
Lucky Draw Promotion Winners: 95
They won valuable prizes at
lucky draws organized by
companies to promote products
and services
Bingo Session Attendees: 136
They attend organized fund
raising sessions as well as
visit frequently the local
bingo establishments
Media: The names are regularly supplied by
(1) database management companies that update
client database; (2) mail house, telemarketing
outfits, door-to-door agents who are
contracted to sell various products; (3)
distribution and fulfillment houses, who are
contracted to deliver products ordered through
direct marketing means
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