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These are S African buyers of products and
services promoted by mail, fax, phone and
Email addresses deduplicated from the lists in
the "Consumer Files".
Additional Selections:
Nationality @ N/C
Travel Destination @ N/C
Language Spoken @ N/C
Age:
Below 25
25 - 34
34 - 49
50 Plus
Monthly Income:
More Than US 6,000
US 3,000 - 6,000
Less Than US 3,000
Unknown
Fashion And Grooming: People who keep up with
fashion trends, and who want to look good-
International Fashion Catalog Shoppers,
Fashionable Sports Outfit Buyers, Beauty
and Grooming Products Mail Order Buyers,
Elegant Jewelry Buyers
Travel And Entertainment: People who travel,
and who enjoy life- Five-Star Hotel
Frequent Guests, Business Class Frequent
Travelers, Hotel Privilege Card Holders,
Expensive Holiday Goers, Travel Agent's
Prime Clients, Tropical Beach Resort
Goers, Eurail Travel Lovers, European Ski
Holiday Package Buyers, Holiday Shopping
Spree Goers, Elitist Cultural Performance
Lovers, Casino Goers, Well-Traveled
Yuppies, Wining and Dining Big Spenders,
Expensive Hobby Indulgers
Health And Longevity: People who
strive to maintain a healthy life- Aerobics
Session Regular Attendees, Medical
Literature Readers, Alternative Medicine
Literature Readers, Aromatherapy Product
Buyers, Herbal Medicine Users, Natural
Medicine Course Attendees, Stress
Management Course Enrollees, Weight Loss
Program Buyers
Personal Finance - B to C: People
who plan for financial security-
Investors, Contrarian Investors, Free
Financial Advisory Newsletter Recipients,
Personal Investment Portfolio Strategy
Seminar Attendees, Mutual Funds
Performance Close Watchers, Foreign-Owned
Bank Branch Depositors, Offshore Bank
Depositors, Multiple Currency Depositors,
Stock Market Money-Making Enthusiasts,
Overseas Real Estate Property Buyers,
Bargain Property Hunters, Personal Tax
Haven Seekers, Affluent Districts Dwellers
Personal Electronics: People who acquire the
latest IT (Information Technology) and
telecom gadgets- Home Computing Heavy
Spenders, State-Of-The-Art Gadget Buyers,
Novelty Gadget Buyers
Consumer Purchases: People who have
easy access to cash for all sorts of
purchases- Multiple Credit Card Holders,
Gold Credit Card Holders, Shopping Mall
and Department Stores Heavy Spenders,
Direct Marketing Promotion Responders,
Television Shopping Program Buyers,
On-Board-Flight Shoppers
Prestigious Affiliations: People who
belong to prestigious groups- Golf Club
Members Up Market Fitness Club Members,
High-Class Hair Salon Users
Reading Interests: People who read to stay
informed or be entertained-
Book buyers- lifestyle, culture,
entertainment, business and economics,
personal finance, personal skills and
career, health and fitness, science and
technology, new age, shorts stories and
novels
Magazine and newspaper subscribers-
general new lifestyle, culture,
entertainment, business and
economics,personal finance, personal
skills and career, health and fitness,
science and technology
Personal Interests: People who are interested
in the following-
Aviation- private aviation enthusiasts
Cars- luxury car owners
Esoterics- dream interpretation readers,
crystal healing power believers
Gambling- sports events gamblers
Gardening- gardening literature readers
Gastronomy- culinary arts enthusiasts,
gourmet food shop patrons, wine
connoisseurs
Horoscope and Predictions- Chinese
horoscope literature readers, zodiac
literature buyers, financial astrology
believers, prophecy literature buyers
Music- music CDs and musical instruments
buyers
Pet care- animal care literature readers
Philosophy and religion- chi concept
believers, zen concept believers, feng
shui believers, Confucian teachings
readers
Sailing- private boat owners and other
sailing enthusiast
Various collections- western art
collectors, antique Asian furniture
collectors, collectible enthusiasts and
heavy spenders, feng shui sculpture
collectors
Language: Postal Phone Email
Afrikaans Only 45,320 41,563 2,669
Afrikaans Plus 278,641 259,059 3,145
Foreign
Foreign Only 2,763 2,494 745
No Information 93,807 95,037 1,116
Consumer Database 420,531 398,153 7,675
Masterfile
Fashion and 35,907 30,665 2,287
Grooming
Travel and 89,634 60,564 3,663
Entertainment
Health And 40,785 36,574 1,906
Longevity
Personal Finance 55,734 49,641 1,217
B To C
Personal 23,143 35,907 2,947
Electronics
Consumer 120,564 35,907 4,907
Purchases
Prestigious 14,352 12,318 1,045
Affiliations
Reading 89,673 76,530 2,332
Interests
Personal Interests:
Aviation 3,876 1,298 117
Cars 8,897 1,543 321
Esoterics 13,287 2,654 776
Gambling 18,795 3,217 1,321
Gardening 3,217 1,432 665
Gastronomy 19,067 14,532 978
Horoscope and 13,428 10,564 1,055
Predictions
Music 3,400 2,785 895
Pet Care 4,645 2,693 745
Philosophy and 17,853 15,428 1,285
Religion
Sailing 10,453 6,743 1,121
Various 36,751 32,176 3,287
Collections
Province:
Northern Province 29,224
Mpumalanga 21,853
Gauteng 170,532
Natal 36,753
Free State 18,956
Eastern Cape 32,176
North West Province 14,328
Northern Cape 17,553
Western Cape 79,156
Gender: Postal Phone Email
Male 254,067 191,675 4,389
Female 132,897 110,564 2,745
No Information 35,567 95,914 541
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