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* Core Data:
Base Rate @ $425/M
Set Up @ $250/F
Standard Selections (core demographics &
lifestyle) @ $10/M
Charities Donated To @ $35/M
Newspapers @ $40/M
Profiled Section @ $40/M
Financial Selections (have financial
products) @ $80/M
Telephone Numbers @ $60/M
Automotive Data:
Base Rate @ $225/M
Replacement Dates @ $215.00/M
Company Car Drivers @ $80/M
New/Used Car Buyers @ $80/M
User Chooser @ $130/M
Age of Car @ $40/M
Make @ $40/M
Model @ $40/M
Type @ $20/M
Annual Kilometers @ $20/M
Number of Car/Drivers @ $15/M
(FORMERLY: Australian Family Lifestyle Survey)
Selecta The "Australian Family Lifestyle
Survey" was developed by Australia Post and
carried out to provide Australian Families
with the opportunity to influence the type of
advertising material they receive. In turn,
this will provide them with timely and
relevant direct mail offers that they are
interested in and have a need for.
The survey covers the lifestyles and purchase
intentions of Australian residents aged 18
years and over. The type of information
included is:
Lifestyle Data-
Respondee and partner details. Family
information; dwelling type, number of
people/bedrooms, home ownership/rental,
time at current address. Leisure
interests & travel; holiday destination,
leisure activities, magazines read &
television programs watched.
Purchase Intentions-
Shopping; food shopping, mail order
purchase, pets, white goods, environmental
products. Motoring; yours and partners
car, car age, insurance, car ownership.
General Information; occupations,
children, income, telephone/electricity/
gas bills. Your Future; personal
finances, insurance/loans, credit cards,
banking.
100% Home address
All processing to be conducted by an
independent mailing house or bureau. Usage is
controlled and hence all requests must specify
mailing dates.
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