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These richest Venezuelans are purchasing the
latest gadgets, gizmos and other quality
merchandise available in the USA from
Spanish-language TV informercials, followed
with continually-mailed, sweepstakes-driven,
direct mail catalogs emphasizing the
merchandise "As Seen On TV" and upsell-
telemarketing.
Additional Selections:
City @ $10/M
Order Value @ $10/M
How Acquired @ $10/M
All on the list are buyers. A solid 41%+ are
repeat buyers. These individuals have money
to spend; and are easy spenders. They want
self-improvement and status offers. And they
love to shop from home by mail, by telephone.
Interest/Lifestyle:
Health Products 56,678
Fitness Products 70,116
Opportunity Seekers/Gamblers 20,179
Automotive Products 11,966
Self Improvement Products 9,773
Kitchen & House Improvements 35,417
Diet Products 73,201
Life Insurance 16,377
Sweepstakes Entrants 22,156
99% Telephone numbers
Credit cards are used by 90% of these
impulsive buyers.
Unit of Sale:
$40.00- Health Products
$40.00 - $200.00- Fitness Products
$40.00- Opportunity Seekers/Gamblers
$40.00- Automotive Products
$45.00- Self Improvement Products
$40.00- Kitchen & House Improvements
$60.00- Diet Products
$200.00/Year- Life Insurance
$40.00 - $250.00- Sweepstakes Entrants
Media: TV, direct-mail-catalog, telephone
upsells, % N/A
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