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These are New Zealand buyers of products and
services promoted by mail, fax, phone and
Email addresses deduplicated from the lists in
the "Consumer Files".
Additional Charges:
Nationality @ N/C
Travel Destination @ N/C
Language Spoken @ N/C
Age:
Below 25
25 - 34
34 - 49
50 Plus
Monthly Income:
More Than US 6,000
US 3,000 - 6,000
Less Than US 3,000
Unknown
Fashion And Grooming: People who keep up with
fashion trends, and who want to look good-
International Fashion Catalog Shoppers,
Fashionable Sports Outfit Buyers, Beauty
and Grooming Products Mail Order Buyers,
Elegant Jewelry Buyers
Travel And Entertainment: People who travel,
and who enjoy life- Five-Star Hotel
Frequent Guests, Business Class Frequent
Travelers, Hotel Privilege Card Holders,
Expensive Holiday Goers, Travel Agent's
Prime Clients, Tropical Beach Resort
Goers, Eurail Travel Lovers, European Ski
Holiday Package Buyers, Holiday Shopping
Spree Goers, Elitist Cultural Performance
Lovers, Casino Goers, Well-Traveled
Yuppies, Wining and Dining Big Spenders,
Expensive Hobby Indulgers
Health And Longevity: People who
strive to maintain a healthy life- Aerobics
Session Regular Attendees, Medical
Literature Readers, Alternative Medicine
Literature Readers, Aromatherapy Product
Buyers, Herbal Medicine Users, Natural
Medicine Course Attendees, Stress
Management Course Enrollees, Weight Loss
Program Buyers
Personal Finance - B to C: People
who plan for financial security-
Investors, Contrarian Investors, Free
Financial Advisory Newsletter Recipients,
Personal Investment Portfolio Strategy
Seminar Attendees, Mutual Funds
Performance Close Watchers, Foreign-Owned
Bank Branch Depositors, Offshore Bank
Depositors, Multiple Currency Depositors,
Stock Market Money-Making Enthusiasts,
Overseas Real Estate Property Buyers,
Bargain Property Hunters, Personal Tax
Haven Seekers, Affluent Districts Dwellers
Personal Electronics: People who acquire the
latest IT (Information Technology) and
telecom gadgets- Home Computing Heavy
Spenders, State-Of-The-Art Gadget Buyers,
Novelty Gadget Buyers
Consumer Purchases: People who have
easy access to cash for all sorts of
purchases- Multiple Credit Card Holders,
Gold Credit Card Holders, Shopping Mall
and Department Stores Heavy Spenders,
Direct Marketing Promotion Responders,
Television Shopping Program Buyers,
On-Board-Flight Shoppers
Prestigious Affiliations: People who
belong to prestigious groups- Golf Club
Members Up Market Fitness Club Members,
High-Class Hair Salon Users
Reading Interests: People who read to stay
informed or be entertained-
Book buyers- lifestyle, culture,
entertainment, business and economics,
personal finance, personal skills and
career, health and fitness, science and
technology, new age, shorts stories and
novels
Magazine and newspaper subscribers-
general new lifestyle, culture,
entertainment, business and
economics,personal finance, personal
skills and career, health and fitness,
science and technology
Personal Interests: People who are interested
in the following-
Aviation- private aviation enthusiasts
Cars- luxury car owners
Esoterics- dream interpretation readers,
crystal healing power believers
Gambling- sports events gamblers
Gardening- gardening literature readers
Gastronomy- culinary arts enthusiasts,
gourmet food shop patrons, wine
connoisseurs
Horoscope and Predictions- Chinese
horoscope literature readers, zodiac
literature buyers, financial astrology
believers, prophecy literature buyers
Music- music CDs and musical instruments
buyers
Pet care- animal care literature readers
Philosophy and religion- chi concept
believers, zen concept believers, feng
shui believers, Confucian teachings
readers
Sailing- private boat owners and other
sailing enthusiast
Various collections- western art
collectors, antique Asian furniture
collectors, collectible enthusiasts and
heavy spenders, feng shui sculpture
collectors
Language: Postal Phone Email
English Only 116,560 95,327 5,377
English Plus 12,421 9,731 532
Other
Others Only 784 501 205
No Information 10,808 2,129 628
Consumer Database 140,573 107,688 6,742
Masterfile
Fashion and 8,342 8,045 754
Grooming
Travel and 24,531 20,576 1,178
Entertainment
Health And 15,754 13,209 831
Longevity
Personal Finance 53,218 48,732 2,043
B To C
Personal 9,042 7,644 832
Electronics
Consumer 68,742 66,448 2,317
Purchases
Prestigious 7,854 6,641 681
Affiliations
Reading 51,298 47,579 1,587
Interests
Personal Interests:
Aviation 465 338 35
Cars 5,032 3,067 341
Esoterics 24,317 20,895 2,166
Gambling 18,754 15,432 10,675
Gardening 785 605 88
Gastronomy 8,944 7,521 507
Horoscope and 9,054 8,832 914
Predictions
Music 775 573 85
Pet Care 2,138 1,534 174
Philosophy and 7,764 5,465 811
Religion
Sailing 6,548 5,432 862
Various 18,752 15,438 1,128
Collections
Region:
Northland 2,341
Auckland 38,667
Coromandel 3,217
Bay of Plenty 2,896
Rotorua 5,743
Waikato 4,387
Taupo/Ruapehu 4,531
Eastland 5,742
Taranaki 4,429
Hawkes Bay Wanganui-Manawatu 3,785
Wairapa 4,521
Wellington 26,540
Nelson 2,785
Marlborough 2,754
West Coast 1,875
Canterbury 1,885
Christchurch 9,056
Mt Cook-MacKenzie 1,074
Wanaka 1,185
Queenstown 2,256
Otago 1,745
Dunedin 2,785
Fjordland 1,187
Southland 1,382
Gender: Postal Phone Email
Male 86,554 84,328 4,505
Female 37,387 15,777 1,988
No Information 16,632 7,583 249
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