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These buyers are predominately aged 40+ with
interests in a variety of different health
issues, some with specific problems. The
Honey Garlic and Vinegar book is aimed at
those with an interest in traditional health
remedies. These names have proven very
successful with all types of health, financial
services and catalogue promotions. 82% of
this list has been recruited within the last
12 months and 70% have ordered using some form
of payment card.
Additional Selections:
Slimmers @ $85/M
Flagging @ N/C
Products:
Vinegar Book Buyers 189,635
Irritable Bowel Syndrome 30,264
Restless Legs 15,228
Gout 10,746
Healthy Heart 37,568
Fibromyalgia 16,207
Roscea 8,011
Diabetes 34,619
Arthritis 16,465
Sciatica 22,440
Liver 15,259
Media: All buyers have been recruited from
media such as The Express, People, Mirror,
Telegraph, Daily Mail, Independent, Star,
Observer, Daily Record, Peoples Friend, News
of the World, Saga, Veteran, Legion, Active
Life plus recruitments from direct mail and
package inserts
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