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This teleresearched list is made up of
individuals who have been contacted as part of
a fitness center membership drive sponsored by
approximately 50 fitness centers.
Households within a 5km radius of each fitness
center are randomly called to qualify
individuals who would like to join the fitness
center by paying a yearly membership fee.
This list is made up of those people who were
interested but have not become full paying
members.
The membership drive will continue to expand
within Victoria and Queensland with an
estimated 5,000 new names being added to the
list on a weekly basis. Approximately 53% of
the file have salutation.
Additional Selections:
State @ N/C
* Set-up @ $270/F
The unique aspect of this list lies in its
ability to target people, the amount of
exercise they do, why they exercise and their
age. Almost 5% have existing gym membership,
8.2% exercise regularly and most commonly
enjoy walking, home exercising, swimming and
running. 20% of the file can be selected by
age while overall 29% of the people contacted
stated their main reason for exercising was a
desire to lose weight.
NSW 70,000
VIC 30,000
QLD 10,000
100% Home address
Lifestyle: If they joined a gym what would
they be interested in, whether they have
thought about joining a gym, whether they
are a current gym member, what exercise they
do at the moment
Delivery: Allow 5 days from receipt of
written order
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