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These are responsive households that have
taken the time to complete an extensive
questionnaire about themselves and their
lifestyles. Approximately 600,000
questionnaires are mailed out each year,
throughout the year in order to obtain this
information, so data is current.
Additional Charges:
* Set Up Cost @ $70/F
Socio-Demographic/MOB Behavior:
Responders New
Current Resident
Buyers of Expensive 102,507 40,465
Mail Order Products
MOB of Expensive 17,547 7,602
Fashion and
Creative Products
Fundraising Donors 418,728 177,060
(high % of women)
MOBs in General 146,677 52,463
MOBs Interested in 117,879 53,413
Test Offers
Older Serious Buyers 32,546 12,550
of Mail Order
Products
Women Fashion Buyers 225,547 93,297
Average Income
Women Fashion Buyers 94,292 37,246
High Income
MOBs in General High 61,108 23,129
Income
Subscribers to 105,367 39,129
General Magazines
Higher Income with a 40,733 18,257
High Interest in
Mail Order Offers
Buyers of Products 202,487 104,450
and Services From
Catalogs
Income High Above 308,526 167,280
$40,000 - $30,000 -
$40,000
Inc Average Between 567,211 301,766
$50,000 and $70,000
Dutch Guilders
Inc Low Between 814,002 468,269
$15,000 and $30,000
Dutch Guilders
Owners of Houses with 201,476 82,765
Garden
Owners of Apartments 230,300 260,130
Families with 190,196 67,486
Children
Age Group 65+ 762,588 448,910
Age Group 40 - 65 574,846 278,769
Age Group 40 & Below 671,936 413,317
Men 526,624 325,745
Women 58,307 42,551
Socio-Demographic/MOB Behavior: Total
Buyers of Expensive Mail Order 142,972
Products
MOB of Expensive Fashion and 25,149
Creative Products
Fundraising Donors (high % of 595,808
women)
Mail Order Buyers in General 199,140
Mail Order Buyers Interested in 171,292
Test Offers
Older Serious Buyers of Mail Order 45,096
Products
Women Fashion Buyers Average Income 318,844
Women Fashion Buyers High Income 131,538
Mail Order Buyers in General High 84,237
Income
Subscribers to General Magazines 144,496
Higher Income with a High Interest 58,990
in Mail Order Offers
Buyers of Products and Services 308,937
Income High Above $40,000 - 475,806
$30,000 - $40,000
Inc Average Between $50,000 - 868,977
$70,000 Dutch Guilders
Inc Low Between $15,000 and 1,282,271
$30,000 Dutch Guilders
Owners of Houses with Garden 284,241
Owners of Apartments 490,430
Families with Children 257,682
Age Group 65+ 1,211,498
Age Group 40 - 65 853,615
Age Group 40 and Below 1,085,253
Updated daily.
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