CLARITAS CLU LIFESTYLE UNIVERSE NETHERLANDS Mailing List

* Selects: Gender, Age, Income, Level of Education, Presence of Children, At Random, Predicted Social Class, Predicted Family Structure, Predicted Value of the House ** Delivery: Email, Diskette, CD ROM Claritas Netherlands is a part of the Dutch media concern VNU. The CLU Lifestyle Universe is the largest lifestyle database in the Netherlands. The database has been built based on the combination of the data in the CCI Lifestyle Database and the information of the subscribers of all VNU magazines. Based on the kind of magazine it is possible to say something about the subscriber himself. By combining all this information a database has been built with very reliable information and many selection possibilities.

SEGMENTS COUNTS THROUGH 04/30/2025
TOTAL UNIVERSE / BASE RATE $322.00/M
 3,000,000 + DIRECT MAIL ADDRESSES-    
  0 - 10,000     $322.00/M
  10,001 - 20,000     $315.00/M
  100,001 - 250,000     $252.00/M
  20,001 - 50,000     $294.00/M
  250,001 - 500,000     $231.00/M
  50,001 - 100,000     $280.00/M
  FIXED DELIVERY COSTS **     $50.00/F
  FIXED SELECTION COSTS *     $195.00/F
  MORE THAN 500,000     $217.00/M
DESCRIPTION


* Selects:  Gender, Age, Income, Level of
Education, Presence of Children, At Random,
Predicted Social Class, Predicted Family
Structure, Predicted Value of the House
** Delivery:  Email, Diskette, CD ROM

Claritas Netherlands is a part of the Dutch
media concern VNU.  The CLU Lifestyle Universe
is the largest lifestyle database in the
Netherlands.  The database has been built
based on the combination of the data in the
CCI Lifestyle Database and the information of
the subscribers of all VNU magazines.  Based
on the kind of magazine it is possible to say
something about the subscriber himself. By
combining all this information a database has
been built with very reliable information and
many selection possibilities.


Additional Charges:
Add'l Selects (add-on on the address price)-
Please inquire
Telemarketing-
0 -  10,000 @ $560/M
10,001 -  20,000 @ $525/M
20,001 -  50,000 @ $497/M
50,001 - 100,000 @ $462/M
100,001 - 250,000 @ $400/M
250,001 - 500,000 @ $364/M
More Than 500,000 @ $336/M

Predicted Age of the Adults:
18.2% Young (18-35)                 577,797
43.0% Middle (36-55)              1,369,068
38.8% Old (over 55)               1,234,554

Predictive Presence of a Child:
56.9% No                          1,811,153
43.1% Yes                         1,370,266

Predicted Social Class (A=high, D=low):
23.6% A                             751,791
23.7% B1                            754,391
5.5% B2                            174,079
18.4% C                             583,866
28.9% D                             918,292

Predicted Income:
26.7% Less Than $30,000             848,194
21.3% About $30,000                 678,177
22.9% About $50,000                 729,887
29.1% More Than $50,000             925,161

Predicted Family Structure:
12.9% No Children, Adults Younger   410,213
Than 35 Years
9.5% Children in the Age           301,843
Younger Than 5 Years
12.9% Children in the Age           411,000
Between 6 and 12 Years
17.4% Children in the Age           553,248
Elder Than 12 Years
47.3% No Children, Adults Elder   1,505,115
Than 35 Years

Predicted Value of the House:
30.5% Value Less Than $75,000       969,184
30.0% Value Between $75,000 and     954,715
$150,000
21.3% Value Between $150,000 and    678,281
$250,000
18.2% Value More Than $250,000      579,239

Predicted Presence of a Male or Female:
13.9% Male                          441,941
52.0% Female                      1,655,362
34.1% As Well Male As Female      1,084,116

Invoicing on a net base is possible with a
minimum of 80% of the addresses delivered,
only if the dedup report is provided to the
list owner within four weeks after delivery.

Delivery:  5 to 7 working days

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List Telephone List  
SOURCE: 100% LIFESTYLE QUESTIONNAIRE 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: STANDARD PROVIDER
GEO: OTHER 
SELECTS
AGE   
DELIVERY   
FOREIGN/INTERNATIONAL   
FOREIGN/INTL FILES (ONLY)   
GENDER/SEX   
INCOME SELECT   
PRESENCE OF CHILD   
SELECTS   
ADDRESSING
KEY CODING  NOT AVAILABLE
DISKETTE (FLAT FEE)  
EMAIL DELIVERY (FLAT FEE)  
NTH NAME  
TELEMARKETING SELECT  
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