BrylaneHome Enhanced Mailing List

The BrylaneHome offers demographic enhancements through Acxiom. BrylaneHome is where value-conscious consumers find everything they need to bring out the best in their homes.

SEGMENTS COUNTS THROUGH 04/30/2025
355,503 TOTAL UNIVERSE / BASE RATE $105.00/M
 22,496 30 DAY BUYERS     $24.00/M
 49,379 3 MONTH BUYERS     $19.00/M
 113,239 6 MONTH BUYERS     $14.00/M
 197,267 12 MONTH BUYERS     $11.00/M
  FUNDRAISING BASE RATE $65/M    
  PUBLISHING BASE RATE $65/M    
  FOOD BASE RATE $75/M    
  NON-COMPETITIVE MAILERS $85/M    
DESCRIPTION

The BrylaneHome offering demographic enhancements through Acxiom. BrylaneHome is where value-conscious consumers find everything they need to bring out the best in their homes. Whether searching for items to brighten up a room, bedding ideas in the latest colors, patterns and styles, or great furniture and storage solutions, buyers find the perfect home accents at prices they can afford. The BrylaneHome product line includes innovative home décor, wall art, rugs, gifts, kitchen items, window treatments, yard and patio décor, home office furnishings and much more.

 

Demographics/Profile:

Women 90%

Average Income $50,000

 

Source:

Direct Mail Sold

Web

 

General Comments:

Average Age: 58

Children's Age Range: 0-17.

Dollar is kept on a cumulative basis.
All orders approved on a reciprocal basis unless otherwise noted.

 

Terms: All cancelled orders will be subject to a $150/L cancellation fee. Payment due 30 days from mail date. Exchanges are kept at gross quantity shipped.

ORDERING INSTRUCTIONS
POPULARITY: 99
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: SEE BELOW IN DESCRIPTION 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 90% FEMALE 10% MALE  
SPENDING: $85.00 AVERAGE ORDER 
SELECTS
$100   $34.00/M
$150   $39.00/M
$200   $44.00/M
$50   $22.00/M
$75   $29.00/M
12 MONTH HOTLINE   $11.00/M
3 MONTH HOTLINE   $19.00/M
30 DAY   $24.00/M
6 MONTH HOTLINE   $14.00/M
AGE   $12.00/M
AGE OF CHILDREN   $12.00/M
CANCELLATION FEE   $150.00/F
CREDIT CARD   $12.00/M
ETHNICITY   $10.00/M
GENDER OF CHILD   $8.00/M
GENDER/SEX   $8.00/M
IN HOUSE CREDIT   $12.00/M
INCOME SELECT   $12.00/M
KEY CODE   $2.00/M
LIFESTYLE/INTEREST   $10.00/M
MARITAL STATUS   $7.00/M
MULTI-BUYERS   $8.00/M
PRESENCE OF CHILDREN   $12.00/M
RELIGION   $10.00/M
RUNNING CHARGE   $10.00/M
SINGLE PURCHASE   $8.00/M
STATE, SCF, ZIP   $8.00/M
ADDRESSING
KEY CODING  $2.00/M
DELIVERY FEE  $75.00/F
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