Washingtonian Magazine Mailing List

Washingtonian is a monthly magazine appealing to a well-educated and affluent audience in the Washington, DC metropolitan area. Regular features on dining, shopping, the arts, travel, investments, people and power, as well as the monthly "where and when" calendar of events, are designed to help the reader make the most of living and working in the nation's capital.

SEGMENTS COUNTS THROUGH 04/16/2025
251,578 TOTAL UNIVERSE / BASE RATE $105.00/M
 50,530 ACTIVE SUBSCRIBERS     $105.00/M
 22,731 FEMALE SUBSCRIBERS     + $8.00/M
 22,011 MALE SUBSCRIBERS     + $8.00/M
 13,990 LAST 12 MOS EXPIRES     $85.00/M
  CATALOG RATE     $80.00/M
  FUNDRAISER RATE     $80.00/M
DESCRIPTION

Washingtonian is a monthly magazine appealing to a well-educated and affluent audience in the Washington, DC metropolitan area. Regular features on dining, shopping, the arts, travel, investments, people and power, as well as the monthly "where and when" calendar of events, are designed to help the reader make the most of living and working in the nation's capital.

 

Demographic Profile:
Average age 53
Mean household income $185,800
Mean HH net worth $1,119,000
Currently own investments 97%
Married 65%
Attended/graduated college 97%
Hold professional/managerial positions 78%
Homeowners 87%
Dine out 5 or more times per month 69%
Travelled international past 3 years 71%
Travelled domestic past 12 months 94%
Live in DC, Maryland or Virginia 94%

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: 95% DIRECT TO PUBLISHER 100% DIRECT MAIL SOLD 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 50% FEMALE 37% MALE  
SELECTS
1 MONTH HOTLINE   $16.00/M
3 MONTH HOTLINE   $11.00/M
6 MONTH HOTLINE   $5.00/M
BUSINESS ADDRESS   $11.00/M
CANCELLATION RUN CHARGES   $15.00/M
GENDER/SEX   $8.00/M
HOME ADDRESS   $11.00/M
ONE PER HOUSEHOLD   $8.00/M
SCF   $8.00/M
SOURCE   $11.00/M
STATE   $8.00/M
ZIP   $8.00/M
ADDRESSING
KEY CODING  $2.00/M
DELIVERY FEE  $75.00/F
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