Smithsonian Magazine - Charitable Donors Mailing List

SMITHSONIAN MAGAZINE is one of the largest and most influential publications in the nation. Igniting boundless curiosity, SMITHSONIAN MAGAZINE journeys to places that surprise, introduces people changing the world and explores issues that define the past, present and future. For those insatiably curious about our world and ourselves, who are open to learning new things every day, who see challenges as opportunities, SMITHSONIAN MAGAZINE is a trusted source for millions of curious people.

SEGMENTS COUNTS THROUGH 04/30/2025
464,588 TOTAL UNIVERSE / BASE RATE $115.00/M
 464,588 TOTAL DONORS     $115.00/M
 24,020 APRIL'25 DONORS     + $17.00/M
 66,236 FEB'25-APRIL'25 DONORS     + $14.00/M
  DONORS (ALL ORDERS)     + $16.00/M
  FUNDRAISER RATE     $85.00/M
  CATALOG RATE     $85.00/M
DESCRIPTION

SMITHSONIAN MAGAZINE is one of the largest and most influential publications in the nation. Igniting boundless curiosity, SMITHSONIAN MAGAZINE journeys to places that surprise, introduces people changing the world and explores issues that define the past, present and future. For those insatiably curious about our world and ourselves, who are open to learning new things every day, who see challenges as opportunities, SMITHSONIAN MAGAZINE is a trusted source for millions of curious people.

 

Demographic Profile:
Median Age 61
Median Income $81,211
College Educated 80%
Homeowners 76%

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: 99% DIRECT MAIL 
PRIVACY: UNKNWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 35% FEMALE 47% MALE  
SPENDING: $39.00 AVERAGE ORDER 
SELECTS
1 MONTH HOTLINE   $17.00/M
3 MONTH HOTLINE   $14.00/M
6 MONTH HOTLINE   $10.00/M
ADULT AGE   $16.00/M
CANCELLATION RUN CHARGES   $15.00/M
CHARITABLE DONORS   $16.00/M
CHILDS AGE   $16.00/M
CONTRIBUTERS/DONORS   $16.00/M
GENDER/SEX   $9.00/M
HEALTH INTEREST   $20.00/M
HOME OWNER   $16.00/M
INCOME SELECT   $16.00/M
LIFETRAIT   $16.00/M
MAIL RESP   $16.00/M
MARITAL STATUS   $16.00/M
NON RECIPROCAL   $20.00/M
PAID   $12.00/M
PRESENCE OF CHILD   $6.00/M
RELIGION   $16.00/M
SCF   $8.00/M
SOURCE   $12.00/M
STATE   $8.00/M
ZIP   $8.00/M
ADDRESSING
KEY CODING  $3.00/M
DELIVERY FEE  $75.00/F
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